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A self-schema is basically ideas someone has about themself that were derived from their experience (their interpretation of their experience). Therefore, since they are about the self, they organize information and processing related to the self:

  • Cognitive-affective structures representing one's experience. They organize and direct the processing of info relevant to the self. We hold self-schema for particular domains, domains that are personally important for which we have well-developed self-concepts.(self-concept) Packages of self-knowledge derived from experience and our interpretation of experiences (I’m friendly, a people person, I don’t trust others, “I’m shy) – vary in content and in how elaborate they are, some are interrelated (student athlete) and others are separate; they vary in their temporal focus (past, present, future) and in the extent to which they are congruent or discrepant from each other. Retrieved from http://webspace.ship.edu/ambart/PSY_220/selfschemaol.htm 6/7/2012

These self-schemas can change the amount of attention someone gives things, for instance if there is something related to independence, someone may pay more attention if they are interested in being independent. There are many ideas about the self someone could have that could motivate them to pay more or less attention to things. Taking that further, someone's attention all of the time, on everything, is partially determined by the ideas they have about themselves - the ideas and thoughts they formed from their experience, and the ideas and conclusions they come to continuously from their knowledge and memory.

I should note here that this means people have a lot of ideas about themselves, or you could call them "self-evaluations", and that these ideas form their perception and how their memories are created. This also means that they might have certain expectations about their own behavior and the behavior of others based off of these ideas - which may or may not be accurate.

Autobiographical memory could help someone put themselves in the right or wrong emotional state. Based off of what someone would like to be and what their own self concept is, psychological states of emotional discomfort could result because they aren't corresponding their self-concept with their emotional state. Self-standards (such as standards of how they want to be, what they want their emotional state to be like) may have been internalized during childhood. So certain autobiographical memories are associated with certain emotional states. For instance, if you put yourself in the emotional state of happiness, or happiness with a little sadness, then the corresponding childhood memories (or recent memories) may be easier to bring up.

People can have many different things that they pay attention to at one time. There are going to be things people automatically, unconsciously pay attention to and things they do consciously. There is going to be a priority list of which things you want to pay more attention to in your mind (and how much energy you are going to devote to each task). If your controlled, conscious attention is going to take over a task that is usually unconscious, the person must 1) be aware of the automatic effect (what the unconscious is doing) 2) have the motivation or intention to think enough to dominate the unconscious and 3) have enough attention capacity to support the flexible, unusual type of unconscious attention usually given to the task.

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Source:  OpenStax, Emotion, cognition, and social interaction - information from psychology and new ideas topics self help. OpenStax CNX. Jul 11, 2016 Download for free at http://legacy.cnx.org/content/col10403/1.71
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