0.2 Marketing your product

Economic and management sciences

Grade 6

Your own business venture

Module 13

Marketing your product

1. To display our product

• Make a poster displaying a sample of your card, some decorations and the prices.

Activity 1:

To evaluate and recommend our own product

[lo 3.1]

• What hints and recommendations do you have with regard to your own decorations and cards, should you have to start again? Discuss this in class and write down any positive as well as negative remarks in the space below.

2. Creation of prosperity/jobs

• The results of productivity are the creation of wealth and creation of employment . When the business grows and expands , employment is provided and the products / services are distributed .

What are the requirements for a successful product?

• There is a demand for the product or service.
• The business makes a profit from selling the product.
• The business earns respect and admiration.
• The owner creates job opportunities and employs more people.
• The product or service is offered in more than one place.
• Making the product requires skill and knowledge that other people may want to acquire.

3. Advertising and marketing

• The learners in the other grades have noted what you are selling when they attended your exhibition. In what other ways can you advertise your product, e.g. at a neighbouring school? Discuss in groups.

Activity 2:

To do market research on the requirements for a successful advertisement

[lo 4.3]

• Bring examples of local advertisements to the school for discussion. What are the requirements for successful advertisements? Discuss and list.

Activity 3:

To design an advertisement for a magazine

[lo 4.3]

• Design a pamphlet that advertises your business.

Activity 4:

To design an advertisement to be broadcast on radio

[lo 4.3]

• Work in a group and design an advertisement for your business that can be broadcast on radio.

Activity 5:

To compare the advantages and disadvantages of entrepreneurship

[lo 4.1]

• S ubject: Being an entrepreneur has more advantages than disadvantages.
• Write down what you think of this statement and have a class discussion on the advantages and disadvantages linked to being an entrepreneur:

Assessment