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Education
Skinner’s theories have direct applications to education, particularly with regard to controlling classroom behavior and motivating students to learn. Indeed, when looking at the big picture, the challenges facing educators that Skinner wrote about in the 1970s sound very much like the challenges in education today (Skinner, 1978). Teachers are being asked to do more, to address new and different material in their classrooms, and schools face dwindling budgets and rising costs. A reasonable solution: make education more efficient.
Skinner’s approach to increasing the efficiency of teaching was to rely on programmed instruction, either through teaching machines (see, e.g., Skinner, 1959) or specially designed books (e.g., Holland&Skinner, 1961). When I was a teaching assistant at Wayne State University in Detroit, we used The Analysis of Behavior by Holland and Skinner for laboratory sections of the learning course. It proved to be both efficient and effective. Unfortunately, however, programmed instruction is just that, a systematic program, and it takes up time that might otherwise allow for meaningful and stimulating relationships between professors and students. Interestingly, one of the strongest trends in higher education today is to shift from lecture-based classes to learner-centered education. But this is done with the intent of increasing the active participation of students within the classroom, not to isolate them in programmed instruction.
In defense of Skinner’s approach, it is true that his simple teaching machines and books were only a start. Today we have access to marvelous educational programs on computer, and most of them are anything but boring. Some of the educational programs available for children are fascinating and fun games, and that may be wonderful for children. But is the same approach appropriate for college-level students? In time, perhaps, technology will bring us yet other innovative approaches that combine the best of programmed instruction and human interaction.
Discussion Question: Skinner proposed that education could be made more efficient and effective through the use of programmed learning and teaching machines. Have you ever experienced either of these approaches? Did you feel that you were getting the most out of your education in these situations?
Language
One of the most controversial areas to which Skinner applied his behavioral theories was that of language. It took Skinner over 20 years to write Verbal Behavior (Skinner, 1957), but in the end he presented an analysis of language in which he argued that even our most complex verbal behavior could be understood in terms of simple behavioral contingencies. Skinner began by considering whether there is any difference between speech and any other behavior. For example, what is the difference between using the word water when asking for a glass of water and using the arm to reach for that glass of water? In looking at the beginnings of verbal behavior in childhood, Skinner emphasized the simplicity of a young child’s early use of single words to convey meaning far beyond the particular word. For example, when a 2-year old says “cookie,” they are asking for, and expecting to receive, a cookie that they cannot get for themselves. Skinner referred to such simple one word utterances as a mand , which he said was short for several related concepts: command, demand, countermand, etc. When the child says “cookie,” they will then receive one (reinforcement) or they will not. If it is too close to dinner, or if the child has already been told no, the child may receive a loud “No!” (punishment). To make a long story short, all complex verbal behavior develops from this simple beginning, taking its more complex variations from the process of shaping, just like any other behavior.
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