While semantic enthusiast know the value proposition of Semantic Technologies, to most folks it is Rocket Science. The success of this Technologies depends on reaching beyond these early adopters to the broader market.
Attribution: The Open Education Consortium
http://www.ocwconsortium.org/courses/view/769b8b603f511347970751e21577f50f/
Course Home http://videolectures.net/estc09_brodie_greaves_tstbm/