Senior Product Manager - Consumer Card Application

At U. S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U. S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.

Product Managers at U. S. Bank are customer obsessed in driving product planning, visioning, development, management, and customer experience to deliver on our human + digital product strategy and staying one step ahead of evolving economic, technological, and customer needs.

ESSENTIAL FUNCTIONS:

Product Profitability

• Drives product profitability and performance, managing short- and long-term outcomes of product portfolio including connection to roadmap, Objectives and Key Results, and strategic investments.

Product Strategy, Vision, and Planning

• Pulls from market and competitive insights, customer needs, and internal business priorities to create the product vision (target customer segments, markets, channels, go to market approach, and value propositions).

• Aligns this strategic vision with cross-functional stakeholders to shape product roadmap, investment areas and success measures.

• Has technical know-how, understand the product technical architecture, understand the economics of technical investments, e. g. , buy vs. build, total cost of ownership 'TCO'.

Product Development

• Drives product development and actively engages cross-functional stakeholders to enable faster speed to market and maximize return on spend in decision making for the product roadmap (e. g. , issue resolution, MVP definition, ongoing prioritization).

• Prioritizes resources across developing new products and reimagining existing products.

Channel Alignment and Management

• Manages across channels to define and deliver product performance goals (e. g. , revenue, customer experience, etc. ).

• Gathers competitive, customer, market, and internal business priorities to design, develop, and continually optimize digital solutions that drive adoption, engagement, and growth across both digital and human customer interactions.

• Leverages enterprise platforms and capabilities, to improve speed to market and drive both development and ongoing support cost efficiencies e. g. , provide more functionality for same investment or same amount of functionality for less investment.

Adoption

• Prove out product-market fit by finding raving fans, co-creating solutions, driving product demand, activation, and engagement.

Customer Experience Research, Insight and Execution

• Identifies initial and ongoing product-market fit by communicating and incorporating customer/user needs, competitive landscape, business objectives, the bank's strategic advantage and economic environment to enhance new or existing products.

• Demonstrates deep understanding of target customer through internal/external research (e. g. , creation of personas, story maps, product chartering/mapping experience).

Go to Market and Sales all Channels

• Engages with enabling functions (e. g. , marketing, sales, training, operations, go to market, etc. ) to position and promote supported and planned products to achieve business goals.

Performance Measurement and Optimization

• Develops, analyses, monitors, and reports on performance metrics from internal and external sources to identify key trends and opportunities for continuous improvement. Uses performance metrics to drive towards progress on identified strategies and initiatives.

• Influences and drives alignment across functions, channels, and lines of business to set product strategy, manage performance, and optimize execution.

Marketing and Analytics

• With marketing, defines and influences multi-channel marketing strategy, budget, and key performance indicators to drive growth.

Additional Responsibilities Include:

• Create and implement new cross platform capabilities

• Develop and communicate the capability goals

• Create, communicate, and prioritize backlog items

• Define user stories, with are short, clear descriptions of customer needs

• User testing to get initial client feedback

• Understand industry-specific regulations and technical complexities

• Ensure the capabilities complies with all external Compliance requirements

• Analyze the market to identify areas of improvement and stays up-to-date with

industry trends and best practices

Preferred Skills/Experience

• Proficient product management or similar experience driving the creation of new digital capabilities

• Experience creating digital roadmaps

• Strong background in financial services, specifically in credit cards or payment solutions

• Understanding of agile framework

• Effective presentation, verbal, and written communication skills

Location Expectations

This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U. S. Bank location(s), while having flexibility on their work location for the other working days.

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (/careers. usbank. com/global/en/disability-accommodations-for-applicants) .

Benefits:

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U. S. Bank is an equal opportunity employer committed to creating a divers.