Digital Marketing Specialist

Abb Holdings Inc
US - Wisconsin - New Berlin
September 11, 2024

Digital Marketing Specialist

At ABB, we are dedicated to addressing global challenges.
Our core values:
care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.
Write the next chapter of your ABB story.

This position reports to

Director of Marketing & Communications

Your role and responsibilities

We are looking for a Digital Marketing Specialist who is passionate about leveraging digital platforms and technologies to drive business growth.
The ideal candidate will have experience executing, monitoring, and adjusting digital marketing strategies to support broader marketing objectives and enhance our customers' experience.
This role entails tracking, reporting, and continuously improving traffic, engagement, audience growth, and conversion rates through online channels.
Additionally, collaboration with cross-functional teams, such as sales, product management, and marketing team members is essential to ensure success and alignment with overall business objectives.
You will be mainly accountable for:
• Develop and Execute Email Campaigns:
Create engaging and nurturing email marketing campaigns, analyze performance metrics to optimize results, and implement segmentation and personalization strategies.
• Implement Marketing Automation Strategy:
Develop and execute the company's marketing automation strategy in alignment with business objectives while identifying opportunities to improve efficiency and effectiveness.
• Manage Marketing Platforms:
Oversee and manage platforms like Pardot, Marketing Cloud Account Engagement, HootSuite, Interlynx, and SFDC, ensuring proper setup, integration, and data integrity.
• Execute and Optimize Campaigns:
Develop an omnichannel approach to campaigns utilizing ABM techniques, SEO/PPC, email drip campaigns, lead nurturing sequences, and triggered responses, using dynamic content and personalization to boost engagement.
• Lead Management and Collaboration:
Implement lead scoring and segmentation to prioritize and qualify leads, collaborate with sales teams for seamless handoff and follow-up, and manage list acquisition, behavior-based segmentation, email deliverability, database hygiene, and GDPR compliance.
• Data Analysis and Continuous Improvement:
Monitor and analyze marketing automation performance metrics, make data-driven decisions to improve campaign effectiveness, conduct A/B and multivariate testing to optimize workflows, and serve as the go to resource for marketing automation related inquires/troubleshooting.
The work model for the role is:
Hybrid #LI-Hybrid

Qualifications for the role

Bachelor's Degree with minimum 5 years of experience in digital marketing, email marketing, paid and organic SEO, display advertising, ABM, marketing automation (nurture), lead management.
Software/Application Proficiency in Salesforce and Pardot (Marketing Cloud Account Engagement), Google Analytics - Required.
Candidates must already have a work authorization that would permit them to work for ABB in the US.

More about us

ABB Drive Products serves the industries and infrastructure segments with world-class drives and programmable logic controllers (PLC).
With its products, global scale and local presence, the Division helps customers to improve energy efficiency, productivity and safety.
We value people from different backgrounds.
Apply today for your next career step within ABB and visit *** to learn about the impact of our solutions across the globe.
• MyABBStory We look forward to receiving your application.
If you want to discover more about ABB, take another look at our website ***.
Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.
All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status.
For more information regarding your (EEO) rights as an applicant, please visit the following websites:

/eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf
/dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:
00 A.M.
• 5:
00 P.M.
EST Monday through Friday by contacting an ABB HR Representative at 1-***.
Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability.
You may request reasonable accommodations by calling an ABB HR Representative at 1-*** or by sending an email to ***.
Resumes and applications will not be accepted in this manner.
myBenefitsABB.com

Read the full job description and apply online on the recuiter's web-site

Digital Marketing Specialist

Digital Marketing Specialist

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