PR Marketing Specialist

Jewelers Mutual Group
US - Wisconsin - Neenah
November 7, 2024

Summary

The Public Relations Specialist will support the PR team to help grow brand awareness, share-of-voice and positive brand perception, as well as assist in creating consistent story-telling content across all audiences.

This position will manage day-to-day PR activities and help plan and manage a diverse set of assets for public relations efforts, paid placements, marketing, analytical and communication activities covering Corporate, and all lines of business. The PR Specialist will work closely with the Marketing Partners and the Creative Team to maintain and manage the PR activation calendar, associated asset briefs, and end-to-end asset creation realizing compelling storylines and content for public relations efforts.

As a member of a small team of marketing and communications professionals, you will also collaborate on the conceptualization of marketing strategies and other projects as needed, including brand and brand activation efforts.

WHY Jewelers Mutual:

We are a financially secure, exceptionally positioned, and intellectually curious company driven by our core values of Agility, Accountability and Relevancy! We continue to raise the tide of the jewelry industry we've served since 1913 through our innovative people, our unyielding customer commitment, and evolution of our products and services to be the most trusted advisor to all we serve.

With a generous benefits package, office locations throughout the United States, and a mantra of "making your mark today", consider evolving your career and shining bright with Jewelers Mutual Group!

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Manages and participates in PR weekly strategy meetings - identifies and tracks action items, owners, and follow-through
Manages, gathers and tracks activations for PR calendar
Manages and maintains an internal socialization and communication plan for PR efforts to ensure awareness and alignment is maintained across the enterprise
Manages end-to-end asset development - from brief to in-market
Creates briefs and content, and ensures content is on brand, accurate, legally compliant, engaging, and consistently represented across all channels
Collaborates with PR team and Research and Insights team to leverage insights to identify and create storylines and thought-leadership content
Manages the creation and execution of all press releases, press efforts, and awards opportunities and submissions
Helps review all media inquiries, press and thought leadership opportunities to evaluate alignment with PR strategy and goals
Tracks and manages thought leadership and executive engagements (speaking, media, press) for our Executive Team
Up to 20% travel

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Qualifications

Bachelor's degree (B. A.) in marketing, communications, journalism, or other appropriate degree from four-year college or university
At least 2 years of related experience in a public relations support role is required
High mindset with a driven, go-getter, can-do mentality
Excellent verbal, writing, and editing skills - superior writing and communication skills are essential
Experience in project management with ability to organize and re-prioritize in a fast-paced environment while maintaining attention to detail
Ability to learn how to use data and apply insights to communications strategies
Experience working in a team-oriented environment and collaborating with a diverse group of people, both internally and externally
Experience executing campaigns a bonus
Proficient in Microsoft Office Suite, including PowerPoint
Must be capable of becoming proficient in Public Relations listening tool

Physical Requirements

Prolonged periods sitting at a desk and working on a computer.
Occasionally required to stand; walk; use hands to finger, handle, or touch objects or controls; and talk or hear.

Read the full job description and apply online on the recuiter's web-site

PR Marketing Specialist

PR Marketing Specialist

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