Sales and Campaign Coordinator

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Do you have an interest in marketing strategy and possess strong organizational skills? This position is a key member of our sales team, working with Lamar account executives and customers to build innovative outdoor advertising campaigns that deliver results. Our Lamar office in La Crosse, Wisconsin is now hiring a new sales team member to help us bring effective outdoor advertising campaigns to life for brands in La Crosse, WI and the surrounding areas.

The purpose of the position is to perform key administrative duties and other division of labor support efforts for the Office Manager, the Sales Manager and the Operations Manager. This position will also focus on all responsibilities relating to the charting system including up to date information regarding inventory, pulling work orders and tracking posting materials. The position also performs in assisting the sales team with pre and post contract administrative functions as needed and as it relates to the sales process.

Want to hear more about Lamar? Check out these videos:

  • About Us
  • Our Relationships
  • Giving Back Program
What you can expect from us:
  • A Monday - Friday 8:00 am - 5:00 pm in-office work schedule
  • An hourly range of $22 - $25/ hour dependent on relevant experience and qualifications
  • 120 hours of paid time off (PTO) that increases with tenure
  • 12 paid company holidays including Presidents Day and Juneteenth
  • A comprehensive 3-week training program
  • Career advancement opportunities
  • Ongoing professional development and internal leadership programs to maximize your career potential
  • Multiple medical plan options
  • Hospital, Accident, and Critical Illness coverage
  • Short and long-term disability and paid parental leave
  • Dental and vision insurance
  • 401K plan with company match
  • Employee stock purchase program
  • Wellness program incentives such as medical plan premium holidays and HSA contributions
What we're looking for in YOU:
  • Work requires an excellent command of the English language, both written and verbal.
  • Proficient in Microsoft Office Suite {Word, Excel, PowerPoint) and Gmail applications.
  • Must have a high level of interpersonal skills to handle sensitive and confidential situations.
  • Position continually requires demonstrated poise, tact, and diplomacy.
  • Ability to timely and accurately enter and compile data.
  • Energy, enthusiasm, and the ability to meet deadlines.
  • High level of organizational skills, and excellent attention to detail.
  • Strong written (Email) and verbal communication skills.
  • Highly organized with a systematic approach to detail-oriented work.
  • Comfortable working in a deadline-driven environment.
  • Ability to work independently and act on own initiative.
  • Requires the ability to handle different challenges each day and adequately prioritize those demands.
Education and experience:
  • High school diploma or equivalent required
  • Bachelor's degree preferred
  • 2 years of related experience, preferably in sales, marketing, or administrative roles
  • Experience in data management and Gmail preferred
  • Or an equivalent combination of education and experience
Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.

Candidates with a disability in need of an accommodation to fulfill our application requirements should email applicantassistance@lamar. com. A day in the life:

Charting / Sales Administration:
  • Manage phone operator duties; greet the general public; route and resolve information requests.
  • Keep the charting system updated daily with new contract/client information and the POP system.
  • Report on a daily basis all postings and download all proof of performance photos and distribute accordingly.
  • Assist Sales Manager and Account Executives with administrative duties including proposals, contracts, photos, artwork orders, and material orders.
  • Resolve problems during the sales process by investigating; identifying solutions; notifying AE's, managers, and customers; being in constant communication with sales staff, and assisting daily where needed.
  • Coordinate and communicate panel locations in "to be determined" situations.
Social Media/Digital Content:
  • Responsible for developing Lamar's social media strategy.
  • Brainstorm and develop relevant content that will help increase social interaction, promote brand identity, and drive traffic to the local website.
  • Update social media content/posting calendar.
  • Stay up to date on social media trends.
Physical demands and work environment:
  • The primary work environment is an office.
  • The specific physical demands/requirements of the job include: lifting less than 25% of the time, reading, color distinction, acuity, sitting greater than 50% of the time, and talking.
  • The typical percentage of time spent traveling and spending nights away from home is less
    than 10%.
Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:
  • Billboards
  • Interstate logos
  • Handpainted murals
  • Transportation and airports
  • The largest network of digital billboards in the United States


We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristicSMS Consent: By submitting this application, you are consenting to receive hiring-related text messages such as notifications for interviews or pre-hire assessment scheduling.

Disability Self-Identification: When applying for a job with Lama.

Read the full job description and apply online on the recuiter's web-site

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