Sales Account Executive

Lamar Usa
US - Wisconsin - La Crosse
December 27, 2024

Are you in search of a workplace that thrives on community connections through advertising? If so, we'd love to have you join our sales team! We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale - big or small. Our Lamar office in La Crosse, Wisconsin is now hiring a new Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in La Crosse, WI and the surrounding areas.

The purpose of the Sales Account Executive is to meet and exceed sales objectives in their assigned territory by promoting and selling outdoor advertising to qualified advertisers. An Account Executive (AE) is expected to use professional sales techniques and develop long-term advertising relationships that grow Lamar advertising sales.

The position will come with a small book of business but the ideal candidate will be a true cold caller!

Want to hear more about Lamar? Check out these videos:

About Us
Our Relationships
Giving Back Program

What's in it for you?

A Monday-Friday 8:00 am - 5:00 pm schedule with paid holidays, with a combination of time spent in-office and selling in the field
First-year earning potential of $50,000 - $100,000 including commissions, dependent on experience and selling ability
No commission cap, so earning potential is unlimited as you grow your book of business!
Monthly auto allowances for work-related expenses

What can you expect from us?

Comprehensive training program with opportunities to participate in our corporate-hosted Lamar Sales School
Multiple medical plan options and a health savings account
Hospital, Critical Illness, and Accident coverage
Dental and vision insurance
Short and long-term disability and paid parental leave
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays including Presidents Day and Juneteenth
Employee Stock purchase plan
401(k) plan with company match
Wellness program incentives such as medical plan premium holidays and HSA contributions
Ongoing professional development and internal leadership programs to maximize your career potential
Advancement opportunities, as our goal is to promote all Sales Managers from within!

What we're looking for in YOU:

Comfort making cold calls over the phone and in-person
Ability to make oral presentations and clearly articulate policies and procedures
Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
Motivation to learn new technology and systems
Ability to exhibit effective time management and self-organization
Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
Ability to communicate professionally both verbally and in writing
Ability to perform effectively under fluctuating workloads
A knack for making connections and gaining the trust of others
Ability to meet a sales quota and utilize general sales techniques
Intrinsic self-motivation to overcome challenges and meet goals
Resilience in response to rejection

Education and experience:

Current and Valid Driver's License required
College Degree preferred
Previous Outdoor Advertising sales experience preferred
Proficiency in Microsoft Office Suite
CRM experience preferred

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.

Candidates with a disability in need of an accommodation to fulfill our application requirements should email applicantassistance@lamar. com. A day in the life:

On a regular basis, you will:

Meet and exceed sales targets and monitor personal sales data and reports
Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients in a specified time frame
Exhibit working knowledge of local and national competition
Cluster accounts to work them efficiently
Identify potential growth areas and open new accounts
Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis
Develop new product knowledge and selling skills
Actively participate in sales meetings, regional meetings, seminars, and trade shows
Perform administrative duties, such as:
- Maintaining daily, weekly, and monthly sales plans a month in advance
- Follow up on all client production orders and problem-solve any issues that may arise
- Maintaining organized and up-to-date records of clients and sales activity

Physical demands and work environment:

The work environment is a combination of an office environment and work in the field making sales calls and servicing existing accounts.
The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
Nights spent away from home traveling are less than 10%.

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

Billboards
Interstate logos
Handpainted murals
Transportation and airports
The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.
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Read the full job description and apply online on the recuiter's web-site

Sales Account Executive

Sales Account Executive

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