Marketing Product Manager

Aditi Consulting
US - Washington - Redmond
November 15, 2024
Management

Summary:

The responsibility of the Marketing Program Manager is to drive product value proposition design working closely with product development/planning, pricing, positioning, and to enhance the monetization strategies of the 3pp Games Xbox Marketing Team. This role is meant to significantly enhance the team's ability to optimize revenue, plan strategically, and manage campaigns effectively.

Responsibilities:

Develop new opportunities, optimizing for revenue, engagement, and retention - analyze player trends with the aim to enhance catalog content promotion, demographic targeting/segmentation. Partners with marketing lead to identify and build methods and strategies to improve player retention/reduce churn, deepen engagement, and optimize for revenue growth.

Measure Success and Drive Efficiencies: Provide or create reports on game play engagement and revenue metrics, crucial for measuring the success of promotional campaigns and implemented revenue growth strategies. Reporting will help improve the allocation of resources across strategic promotional planning and evolution.

Trend Analysis -identify new opportunities for enhancing engagement and revenue. Focus on investments that yield financial returns.

Additional Opportunities - Works with key stakeholders within all business functions to align engineering solutions with business strategies

Prepares cost-benefit and return-on-investment analyses to aid in decisions on marketing spend

Demonstrates an informed knowledge of marketing functions to resolve problems and capitalize on process improvement opportunities

Works on multiple projects as a project team member

Serves as a liaison between the 3pp marketing community and the engineering organization in order to provide solutions to meet department needs

Qualifications:

Bachelor's degree in business, marketing, or related field. MBA or other related advanced degree preferred. Or equivalent experience.

Basic knowledge of report structures to create comprehensive marketing reports

Ability to create marketing strategies that increase competitive advantage

Project management skills in order to handle diverse projects, often times simultaneously, and meet aggressive deadlines

Ability to analyze complex situations and problems and do the necessary research using multiple sources of information to arrive at innovative solutions for marketing team

Ability to increase operating efficiency with high quality process solutions

A high level of interpersonal and verbal communication skills necessary to relate to other people at their systems knowledge level

Top 3 Hard Skills Required + Years of Experience

Minimum 5 years' experience with data analysis

Minimum 5 years' experience with negotiation/communication

Minimum 5 years' experience with organization

Compensation:

The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, experience, location and end client requirements).

Benefits and Ancillaries:

Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.

Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
• AditiConsulting

Read the full job description and apply online on the recuiter's web-site

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