Director of Digital Marketing

NetBrain
US - Vermont - Burlington
January 2, 2025

What We Need:

We are looking for a strategic and innovative Director of Digital Marketing who will spearhead our digital marketing efforts to drive brand growth, pipeline acceleration, and customer engagement.
This pivotal role demands a tech-savvy marketing leader with a comprehensive understanding of digital platforms and a passion for utilizing data-driven insights to optimize our marketing strategies.
The Impact You'll Make:

As the Director of Digital Marketing, you will play a crucial role in shaping our digital presence and enhancing our brand reputation.
Your leadership will empower the marketing team to execute high-impact campaigns, ultimately contributing to increased customer acquisition and retention, as well as achieving our overall business objectives.
What You'll Do:

Develop and execute a comprehensive digital marketing strategy that aligns with NetBrain's vision and goals.
Oversee digital marketing initiatives, including SEO/SEM, email marketing, social media, content creation, and online advertising.
Analyze performance metrics to assess the effectiveness of campaigns and recommend improvements to boost ROI.
Enhance the user experience of the company's website and ensure it is optimized for engagement and conversions.
Collaborate with cross-functional teams to create integrated marketing strategies that support sales and product initiatives.
Lead, mentor, and grow a high-performing digital marketing team, fostering an environment of creativity and innovation.
Keep abreast of the latest digital marketing trends and technologies to ensure NetBrain remains at the forefront of the industry.
Manage digital marketing budgets effectively to maximize impact while minimizing costs.
Build and maintain relationships with external partners, agencies, and vendors to amplify our marketing efforts.
You Have…
A Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
8+ years of proven experience in B2B digital marketing with a successful track record in a leadership role.
In-depth knowledge of digital marketing channels and tools, including analytics platforms (e.g., Google Analytics), CRM systems, and marketing automation.
Exceptional verbal and written communication skills, with the capability to present ideas in a compelling and engaging manner.
Strong analytical and problem-solving skills, utilizing data to inform decision-making and strategy.
Excellent project management abilities, demonstrating the capacity to manage multiple initiatives simultaneously in a fast-paced environment.
Experience in technology, cybersecurity, or IT-related marketing a plus.
What We Offer:

Our comprehensive compensation package is vital in how we recognize our people for the impact they make on us reaching our goals as a company.
For this role, the estimated on-target earnings range is between $165,000 - $205,000 + Bonus & Stock Options.
The actual salary may vary based on a range of factors, including market and individual qualifications objectively assessed during the interview process.
The range listed above is a guideline, and may be modified.
People Experience offers a comprehensive benefits package in addition to cash compensation that includes, but is not limited to, stock options, 401k and medical/dental coverage.
Speak with your Recruiter for more details on our Total Rewards philosophy.
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Read the full job description and apply online on the recuiter's web-site

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