VP of Public Relations & Community Engagement Regina, Saskatchewan, Cana

Brandt is currently looking to fill a Vice President of Public Relations & Community Engagement position in our Regina, SK location.
The role of VP of Public Relations & Community Engagement will be to understand our business objectives and leverage their specialized knowledge of the media, and other non-market communication channels, to help achieve corporate goals. Specific responsibilities include, but are not limited to, the following:
Duties & Responsibilities
Media Relations
Building strong relationships with local, regional, and national media outlets.
Building strong relationships with industry publications and their authors/editors.
Working closely with the Advertising, Brand, and Corporate Voice teams to curate content for distribution.
Implementing and managing Digital Engagement tools to maximize the organization's share of voice and sentiment across all mediums.
Government Relations
Staying informed of current and future government policy that may affect the organization and its customers and working with internal stakeholders to respond.
Developing and managing an organizational strategy that strengthens relationships with government officials.
Developing materials for internal and external use, including but not limited to position statements, talking points, and white papers.
Collaborating with credible industry advocates to support areas of common interest.
When applicable, participating in lobbying efforts for key government policy considerations.
Sponsorship & Community Engagement
Crafting and managing a comprehensive sponsorship strategy to maximize the organization's impact in the communities in which we operate.
Strategically using sponsorship dollars in order to achieve corporate objectives through community engagement initiatives.
Playing a lead role in high-impact sponsorships to ensure maximum activation.
Quantifying the value of community opportunities to optimize our investment to impact ratio.
Internal Communications
Building strong relationships with internal stakeholders in order to fully understand their challenges and opportunities.
Developing and managing strategies to create and distribute stronger internal communication tactics (emails, town halls, newsletters, publications, employee contests, and more).
Exploring and implementing internal communication/engagement tools such as Facebook Workplace, Microsoft Yammer, or others.
Issues Management
If necessary, being the lead in the development of issue management strategies.
Public Speaking
Speaking on behalf of Brandt from time to time at events such as tradeshows, press conferences, and other special events.
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