Principal Associate Cafe Experience Marketing Strategist- Retail Bank

Capital One National Association
US - Virginia - Mc Lean
October 1, 2024

Center 2 (19050), United States of America, McLean, Virginia

Principal Associate Cafe Experience Marketing Strategist | Retail Bank
At Capital One, we're building a leading information-based technology company. Founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. Together, we are on a quest to change banking for good.

Your Role:
We are looking for a passionate marketer with a track record of delivering breakthrough results via multi-channel campaigns who also has experience managing strategic projects. This role will be a blend of strategy, campaign and project-based initiatives grounded in a strong customer and retail focus. This individual will be the lead marketing strategist for Capital One's Money & Life Program and the in-Café food & beverage experience.

Key Responsibilities:

Lead the ideation and collaboration to deliver integrated, multi-channel, marketing campaigns to drive key brand equities and brand affinity.

Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results and Brand impact.

Partner with cross-functional teams to collaborate and drive compelling messaging strategies and channel plans.

Lead ideation of disruptive marketing strategies and best-in-class social media marketing to reinforce Capital One's unique value proposition.

Look for new ways to connect our customer journey to better deliver and bring to life our brand story and core value propositions.

Champion and adhere to risk management processes and policies.

Support implementation and utilization of brand plan for new and existing work.

Complete creative reviews and approvals of marketing collateral tied to Bank campaigns.

Create strategies alongside strategic partners across partner business organizations.

Manage creative reviews and approvals of marketing collateral tied to campaigns, retail marketing productions, experiences and activations.

Drive projects based on defined priorities; ensure scope of deliverables, timelines and budget are met.

Demonstrate outstanding communication and partnership skills essential for interacting with key stakeholders.

Demonstrate organizational agility to adapt to changing demands and evolving project needs.

Stay current on retail industry trends related to food and beverage, events and programming.

Basic Qualifications:

Bachelor's degree.

At least 3 years of experience in marketing or production experience.

Preferred Qualifications:

4+ years of marketing experience at a financial services or consumer company.

3+ years of food and beverage, retail or event experience.

4+ years of experience marketing challenger brands and consumer technologies.

5+ years of experience in marketing or production experience.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to any basis prohibited under applicable federal, state, or local law.
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Read the full job description and apply online on the recuiter's web-site

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