Marketing Automation and Quality Technologist

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

The Marketing Automation/QA Technologist role supports all aspects of Marketing Automation and Quality Assurance. This role supports and optimizes marketing automation technologies and campaigns to enable communications with students throughout their lifecycle. Additionally, this position is responsible for the accuracy, functionality, and effectiveness of automated marketing campaigns and workflows to ensure they perform as intended and meet organizational standards. This role involves identifying and resolving errors and verifying audience segmentation to ensure messages reach the right targets.

Quality Assurance

• Conduct QA checks on all out-going communications for Email and Engagement team campaigns including audience segmentation, smart lists, links, link tracking, content optimization, alignment with ticket requests, etc.

• Test and optimize campaigns on an on-going basis.

• Analyze audiences to find additional optimization opportunities.

• Work closely with the Email and Engagement teams to support technical needs.

• Provide regular, in-depth reporting for Email and Engagement teams.

• Collaborates with marketing teams to maintain consistency, optimize processes, and uphold compliance with industry regulations.

Marketing Automation

• Support day-to-day operations of Lifecycle Team.

• Manage data collection, standardization, normalization.

• Assist in the administration of Marketo and related business applications such as Ringlead, Twilio, Conversica.

• Assist in defining, implementing and maintaining marketing automation best practices including data quality and hygiene, list management, content optimization, and general troubleshooting.

• Research new technologies, software, plugins to enhance and further Lifecycle capabilities, as requested.

• Collaborate with teams to collect research and smoothly implement new processes.

• Execute marketing campaigns and best practices for Marketo; lead scoring, profiling and segmentation, system integration, data hygiene, optimization, troubleshooting and reporting.

• Support cross-functional teams providing technical expertise on issues involving sales and marketing tools and databases.

• Design and Optimize integrations between marketing technology, CRM, etc. through close work with internal technology teams.

• Build, optimize, and maintain marketing automation operations - including programs, behavior-based campaigns, lead scoring, email templates, forms, customer segmentation - with the goal to increase marketing contributed pipeline and improve customer engagement and experience.

• Develop and maintain reporting and analytics for team KPIs and campaigns.

• Work with internal teams to conduct A/B tests and optimize customer experiences and conversion rates.

• Design and maintain an actionable prospect database with the accompanying process to ensure long-term data hygiene and list management.

• Develop and deploy behavior- and event-triggered email communications that utilize dynamic content.

• Collaborate with the marketing team and internal clients to determine and develop campaign assets that will generate the strongest results.

• Create and optimize marketing campaigns across multiple channels (email, browser notification, SMS, others).

• Experiment with new technologies and leverage personalization to create a journey that resonates with each customer.

• Properly escalate key issues when they arise.

• Attend vendor meetings, as needed.

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice.

Knowledge, Skills, and Abilities You'll Need to Be Successful:

• Process-driven and Efficiency-Oriented (skilled in optimizing systems and workflows for streamlined operations)

• Marketo Certified Expert

• Thorough understanding of customer journeys, funnels, and fly-wheel methodologies, lead scoring, and how those can be implemented through automation.

• Proficiency with CRM (Salesforce).

• Strong analytical mindset

• Excellent verbal, written, design and presentation communications skills

• Understanding HTML and CSS to make simple adjustments to emails, landing pages, and forms without relying on a technical resource.

• Ability to understand and identify underlying business needs and problems to help deliver lasting solutions in a short timeline.

• Familiarity with digital marketing platforms and concepts

• Knowledge of integrated marketing communications

• Knowledge of educational marketing

• Self-motivated

• Detail oriented and results oriented with strong follow-through skills

• Strong marketing project management and project planning skills

• Ability to spot data-driven opportunities

• Solid experience in troubleshooting and resolving complex data issues

• Strong functional and technical documentation skills

• Ability to manage large-scale marketing database and overseen augmentation and supported initiatives around improving database quality, database compliance and governance

• Proficiency in Microsoft Office (Excel, Outlook, Word, etc.)

Education

• Bachelor's Degree (preferably Marketing, Communications or IT-related)