B2B Field Marketing Specialist

Basic Function

It's an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division.
Over the last 100+ years we have grown to over 1,500 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years.

HF Sinclair in Salt Lake City, UT is currently seeking for an experienced and creative B2B marketer to enable our sales team to enhance our existing distributor relationships and grow our distributor network.
This is a hybrid role which primarily focusses on strategic elements while at the same time is responsible for the implementation of certain tactical elements.
This person will be our Brand Marketing Team's focal point and main representative with our distributor community with the aim of enhancing our Distributor Value Proposition.
This role also encompasses the management and growth of our fleet fuel card program.

Job Duties

• Create and market our Distributor Value Proposition (DVP)

• Implement Salesforce Pardot and create ABM campaigns to retain and attract new distributors to our network

• Manage our strategy for and participation at industry trade events such as WPMA and deliver ROI4

• Manage our fleet card program with our 3rd party WEX

• Develop and implement Co-Op Advertising program

• Create and publish Distributor communications

• Support local and regional promotion and grand opening program development

• Create relevant and impactful Marketing Materials to enable our Sales team to engage with distributors

Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion

Experience

7+ years of professional marketing experience

5+ years of B2B marketing experience

Working with agencies to implement ABM campaigns that deliver positive ROI

Creating successful campaigns with Salesforce Pardot or similar B2B email marketing platform

Managing trade show booth planning, implementation and events

Working with and growing fleet card or credit card programs

Working with distributors or franchisees of all sizes to grow each other's businesses

Preferred Educational Level:

Experience in assigned petroleum product is preferred.

Education Level

Bachelor's degree in marketing or a similar business-related field

Required Skills

Presentation to groups of all sizes

Strong organizational skills & project management

Strategy Development & Implementation

Collaborating with team, cross-functional team and customers

Preferred Skills:

Experience working with Agile methodology and ways of working

Copywriting

Supervisory/Managerial Responsibility

A dotted line Marketing Implementer to support with certain job duties and responsibilities.

Work Conditions

Hybrid- In general, work from home on Mondays and Fridays.
Work from Salt Lake City office Tuesdays, Wednesdays and Thursdays.
On occasion there will be a business need to come to the office on a Monday or a Friday.
Certain events, sponsorships and trade shows may require working on a weekend.

Travel- 10- 25% by land and air required.
Subject to all weather and varying road conditions.

Our One HF Sinclair Culture:

At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion.
Developed to empower our people, our five core cultural values are at the heart of everything we do and extend to how we engage our stakeholders.
These values influence our decisions, shape our behaviors and keep us connected across the entire organization.

We maintain a true Safety culture for our employees, communities, environments and customers.
Our goal is to make sure everyone returns home safely each day.
We have a long-standing commitment to Integrity and ethical behavior and do what is right for our employees, investors, communities and the environment.
We encourage employees to Step Up and Stand Out by championing a culture of Teamwork and Ownership.
We foster a culture of Inclusion by encouraging diversity of experiences, viewpoints and backgrounds.
What makes each of us different, together makes us stronger.

About HF Sinclair Corporation

HF Sinclair Corporation, headquartered in Dallas, Texas, is an independent energy company that produces and markets high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and other specialty products.
HF Sinclair owns and operates refineries located in Kansas, Oklahoma, New Mexico, Wyoming, Washington and Utah and markets its refined products principally in the Southwest U.S., the Rocky Mountains extending into the Pacific Northwest and in other neighboring Plains states.
HF Sinclair supplies high-quality fuels to more than 1,500 branded stations and licenses the use of the Sinclair brand at more than 300 additional locations throughout the country.
In addition, subsidiaries of HF Sinclair produce and market base oils and other specialized lubricants in the U.S., Canada and the Netherlands, and export products to more than 80 countries.
Through its subsidiaries, HF Sinclair produces renewable diesel at two of its facilities in Wyoming and also at its facility in Artesia, New Mexico.
HF Sinclair provides petroleum product and crude oil transportation, terminalling, storage and throughput services to its refineries and the petroleum industry.

Equal Opportunity Employer

HF Sinclair Corporation is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.

Nearest Major Market:
Salt Lake City