Brand Marketing Manager

ABOUT DATAMARS

Datamars is a global data solutions
company with a 30+ year legacy in animal and textile solutions. Building on our
history as a successful RFID identification and data solutions company, we
bring together products, technologies & capabilities to put powerful data
in the hands of our livestock, pet and textile customers so they can make
better informed decisions. Our solutions deliver insights that help customers
define what now looks like, what tomorrow could be and to track the
improvements to get there.The results? More profitable decisions, less
environmental impacts and higher quality of life.

Our vision is clear: World leaders in harnessing the power of data
to measurably improve productivity and quality of life.
Our purpose is strong: It guides our actions and behaviors and
reflects our commitment to do the right thing for our customers. It gives us
courage to take on big challenges!
Our mission is simple: Information is the way to a better, more
sustainable world.

INSIGHT INTO THE ROLE
The Brand Marketing Manager will
be responsible for driving brand strategy and marketing initiatives across
North America for Datamars Livestock. This role plays a pivotal part in
positioning our products in targeted industry segments to support revenue growth
and profitability goals. The ideal candidate will leverage industry expertise
to champion our brands, ensure brand consistency, and collaborate
cross-functionally to bring Datamars products to market effectively.
KEY
RESPONSIBILITIE S
Brand Strategy & Execution :
Lead the development and execution of brand strategies for product positioning,
ensuring alignment with revenue goals and market demands.
Campaign Management :
Oversee regional brand plans, including planning and executing
industry-specific campaigns and initiatives.
Product Launches, Pricing & Programs :
Act as the lead point for product launches, from concept through execution,
including pricing, rebate programs, and loyalty initiatives.
Market Segmentation :
Manage market segmentation processes and define target audiences, developing
strategies tailored to customer needs.
Industry Expertise & Relationships :
Act as a subject matter expert on Datamars and competitor products, building
relationships with industry leaders, partners, and influencers.
Marketing Communications :
Assist in creating marketing content, including website copy, product
packaging, media releases, brochures, and campaign materials, ensuring
adherence to brand voice and guidelines.
Retail & Merchandising Strategy :
Support in the development of point-of-sale and merchandising strategies to
enhance in-store presence.
Customer Journey & Experience :
Focus on optimizing the customer journey to enhance user experience and brand
loyalty.
Stakeholder Engagement :
Build rapport and influence across teams to ensure collaboration and strategic
alignment.
Strategic Planning :
Capable of setting clear objectives, managing resources, and tracking
performance against milestones.
Collaboration & Teamwork :
Builds positive relationships, adapts to team dynamics, and communicates
proactively across departments.
Customer-Focused Communication :
Able to translate complex concepts into clear, impactful messages that resonate
with target audiences.
Project Management :
Skilled at managing projects within budget and on deadlines, with strong
attention to detail.
Creativity & Innovation :
Brings fresh ideas and creative solutions to enhance brand positioning and
engagement
Timely execution : Ability to get hands-on and execute for on-time deliverables
QUALIFICATIONS & EXPERIENCE
• Experience :
5+ years in brand management, marketing, or sales, with a preference for
experience in the agricultural sector.
• Education :
Bachelor's degree in Marketing, Business, Advertising, Communications, or a
related field.
• Technical Skills :
Proficient in Microsoft Office Suite (Excel, PowerPoint, Word); Adobe Suite
(InDesign, Photoshop) experience preferred; familiarity with HTML, CSS,
JavaScript, UX/UI principles, WordPress/CMS, and SAP or CRM tools (Salesforce)
is a plus.
• AI Proficiency :
Familiarity with AI tools and applications in marketing preferred.
• Broad brand management
and product marketing experience preferred.
CULTURE & VALUES
Be Passionate; Aim to Excel;
Respect one another; Strive for Performance; Be Empowered!

Customer centric - Solution
focused - Relationship driven.

Innovative - delivering advanced
integrated technologies to transform sectors.

Collaborative - sharing ideas
& collaborating across global teams.

Competitive & growth mindset
• Market leaders - Goal oriented - growth focused.

As a vertically integrated business
with a head office in Switzerland and market-based operations in over 21
countries, we unite people from diverse sectors, backgrounds, countries and
professions. This proudly diverse and inclusive culture strengthens our
collective abilities to make a measurable difference to the profitability and
quality of life of customers, the sustainability of sectors and the future of
the environment.

We have R&D hubs in Switzerland, New Zealand and Chiang Mai, production
facilities in six locations and sales and marketing hubs in over 24 locations
worldwide. We are constantly evolving, which allows our people to engage with
stimulating & innovative technology, products & projects.

EQUALOPPORTUNITYEMPLOYMENTPOLICY

DATAMARS provides equal employment opportunities to all employees
and applicants for employment and prohibits discrimination andharassment of any type without
regard to race, color,religion,
age, sex, national origin, disability status, genetics, protected veteran
status, sexual orientation, gender identity or expression, or any other
characteristic protected by federal, state, or local laws.
Interestedcandidatesareencouragedtoapply
directlyat /datamarsinc.easyapply.co - New Window
Disclaimer: Positions marked with an asterisk (*) indicate that a potential internal candidate has been identified. However, all qualified applicants are encouraged to apply, as the company is committed to ensuring a fair and competitive selection process

Please visit our careers page to see more job opportunities.