Regional Admissions Counselor - Southern California

Job Title

Regional Admissions Counselor - Southern California

Agency

Tarleton State University

Department

Undergraduate Recruitment

Proposed Minimum Salary

Commensurate

Job Location

Stephenville, Texas

Job Type

Staff

Overview:The Regional Admissions Counselor - Southern California will play a key role in contributing to Tarleton State University's strategic enrollment goals by engaging with prospective students across the western United States. The scope of this role encompasses a variety of responsibilities, as outlined below.

The Regional Admissions Counselor must live in Southern California and be able to occasionally travel to various locations across the western region of the United States. Normal work hours are Monday to Friday; from 8:00 AM to 5:00 PM or as business needs indicate. This position requires a flexible work schedule which at times will require frequent attendance during evenings and weekends. Additional hours may be required during peak periods.

Key Responsibilities:

Recruitment and Travel (60%)

• Identify and recruit prospective undergraduate students, including high school students, community college students, working adults, and underrepresented populations.

• Promote and recruit for academic programs across all Tarleton locations, including Stephenville, Fort Worth, Waco, Texas A&M-RELLIS, and online.

• Coordinate attendance at recruitment events, such as college fairs and school visits.

• Deliver admissions presentations to both small and large groups.

• Achieve recruitment goals within the assigned territory.

• Represent the University at professional recruitment events, including those hosted by the National Association for College Admission Counseling (NACAC).

• Adhere to regulations set by professional organizations for sanctioned events.

• Provide guidance to high school, transfer, and nontraditional students throughout the application and enrollment process.

• Collaborate with high school counselors, transfer coordinators, and University faculty and staff to coordinate recruitment efforts.

• Provide comprehensive information on admissions, financial aid, scholarships, veteran services, advising, housing, and orientation.

• Transport materials and displays to and from events.

Administrative (30%)

• Maintain regular communication with prospective students via phone, email, and mail.

• Complete detailed event reports and manage recruitment records.

• Utilize a Customer Relationship Management (CRM) system (Salesforce) for student communications, record-keeping, and reporting.

• Arrange travel accommodations, including transportation, lodging, and meals.

• Submit expense reports for approved travel reimbursements.

Other Duties (10%)

• Assist with scheduling campus visits for prospective students, parents, school personnel, alumni, and other special guests.

• Promote on-campus events related to recruitment, admissions, and enrollment, such as preview days, open houses, and orientations.

• Stay informed on university updates and trends in higher education.

• Contribute to the development of marketing materials, presentation content, and email campaigns.

• Coordinate and participate in virtual college fairs, presentations, and online information sessions.

• Perform additional duties as assigned.

Essential Functions:

• Must reside in Southern California and be able to travel to Stephenville a few times each year.

• Primary travel will be in Southern California, including the counties of Los Angeles, Orange, San Diego, San Bernardino, Riverside, Imperial, Kern, Ventura, Santa Barbara, and San Luis Obispo.

• Additional travel may include the Central Valley and Northern California, Central Arizona, Southern Nevada, or other designated target markets.

• Ability to work remotely, with reliable internet access and space to store recruitment materials.

• Required to spend the first week in Stephenville for orientation, training, and onboarding.

• May need to use a personal vehicle for travel to events, with mileage reimbursed per state regulations.

Required Education and Experience:

• Bachelor's degree in a relevant field or an equivalent combination of education and experience.

• Three years of related experience with a minimum of one (1) year of experience in higher education, recruitment, sales, marketing, event management, territory management, or communications.

Required Knowledge, Skills, and Abilities:

• Ability to travel extensively, including frequent overnight stays.

• Flexible schedule with availability beyond standard office hours, including evenings and weekends.

• Ability to move up to 50 pounds and stand for extended periods.

• Strong communication skills, both written and verbal.

• Detail-oriented with a strong commitment to customer service.

• Ability to multitask and collaborate effectively with others.

Preferred Knowledge and Experience:

• Experience using Salesforce or similar CRM systems.

• Public speaking experience.

• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).

• Familiarity with Banner by Ellucian or similar Student Information Systems.

• Bilingual in English and Spanish.

Salary

Commensurate with experience

Salary Range

The target base annual salary is $60,000 and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position. Tarleton State University offers a career filled with purpose and opportunity in addition to competitive wages. As part of the Tarleton family, the following benefits are also available to full time and qualifying part time employees:

Educational Benefits - employee perks that help enrich, grow, and foster career and professional development:

• Family Education Benefit (Tuition Scholarship) (/ tarleton. edu/scholarships/employees/) - scholarship opportunities for Tarleton employees, their spouses, or their dependents available after 6 months of continued full-time employment. Click the link to learn more about this incredible Texan benefit!

• Masters Educational Assistance (/ tarleton. edu/hr/masters-educational-assistance-eligibility-guidelines/) - is designed to invest in and assist employees further their knowledge, skills, and job effectiveness through 100% of eligible tuition and fees being paid on enrollment. Click link for additional guidelines and details!

Employee Health, Wellness, and Financial Planning (/ tarleton. edu/hr/benefits/)

• Fully covered employee health i.