Sr Marketing Coordinator

WHY CRACKER BARREL

What is it like to work at Cracker Barrel? It feels like.
Care beyond the table
• At Cracker Barrel, we are a team. From the moment you join Cracker Barrel, you should feel cared for, confident in your role and like you belong.
Opportunities to fill your cup
• Here at Cracker Barrel, we believe in providing opportunities for growth and development and setting you up for success within our walls and beyond. From day one, you'll have hands-on, role-specific training and the ability to engage in peer-to-peer learning.
A warm welcome
• For five decades, we have focused on creating a Pleasing People® brand that inspires a "home away from home" feeling for each other and our guests. We work hard to inspire a sense of belonging that continually motivates our teams - from the newest to the most tenured employees.
Serving up the care - and career - you crave.

WHAT YOU'LL DO
Maple Street Biscuit Company (MSBC) is a fast-casual breakfast, brunch, and lunch restaurant. We have a mission to help people, serve others, and be a part of the community and we operate on four (4) core principles: Comfort Food with a Modern Twist Made Consistently, Gracious Service, Immaculately Clean, and Sustainable Business.

At Maple Street Biscuit Company, much of our success can be attributed to the strength of our Brand & Marketing Team. To build on our momentum, we're searching for a highly qualified marketing coordinator who can contribute to existing programs while assisting with development of new initiatives aligned with Brand & Operations goals. The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media. The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines.

Guest Communications - Responds to Guest inquiries, reviews and feedback from social and digital channels.
Guest Feedback Analysis & Reporting - Develops, implements and utilizes tools for analyzing trends in Guest feedback to identify trends. Provides weekly, monthly and quarterly summaries to stakeholders.
Local Marketing Ambassador - Evaluate competitive environment for key/ targeted markets. Develops local store marketing (LSM) campaigns to drive awareness, traffic and sales. Partner & influence local store leaders to effectively execute initiatives. This includes, but is not limited to:
Local collaborate partnerships
Philanthropic partnerships
Local media opportunities (see below)
Local influencer collaborations, both, traditional & social (see below)
Local Media/ Local Public Relations - Identify traditional and digital media outlets to share the Maple Street brand story. Duties would include:
Organizing and coordinating events
Set up media interviews for company executives
Writing and distributing press releases
New Store Openings Support
• Support the field teams in ensuring a successful grand opening and beyond. Duties would include:
Coordinating shipments to the stores
Determining giveaways/raffles/incentives for guests around grand opening
Compiling influencer/media lists and establishing contact
Outreach on local Facebook pages as needed
Brainstorming and coordinating any additional opening day/week events
Brand & Marketing General Support - As a key member of the Brand Team, you will support all specialized functional departments to achieve company goals. These will include, but not be limited to:
Assist in conducting research of market trends, customer behavior, and competitive landscape, and prepare reports by analyzing and summarizing data.
Support the Brand Team in partnership with Operations & Finance, to assemble sales forecasts, objectives setting, organizing promotions, and updating Leadership.
Communicate campaign objectives, timelines, and deliverables to Operations Team, and provide training/ support materials & outlines to ensure execution excellence.
Maintain inventory of Brand support collateral, partnering with Graphic Designer & Print Partners, to maintain current and accurate materials.
Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership.
WHAT YOU'LL NEED

Experience and Education:

Experience in marketing coordination or similar role.
Knowledge and Skills:

Bachelor's degree (or equivalent) in marketing, advertising, or communications preferred.
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools preferred.
Working knowledge of HTML and design and email software preferred.
Experience in budgeting and forecasting preferred.
Knowledge of traditional and digital marketing, content marketing, and social media marketing.
Organization and self-management.
Effective written, verbal and presentation skills.
Environment and Working Conditions:

Ability to travel 25% of the year.
Ability to work some nights and weekends, as required.
WHAT'S IN IT FOR YOU

Compensation and Bonuses:

Competitive Annual Salary | Annual Bonus Opportunities
Care for Your Well-being:

Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
Growth and Development:

Business Resource Groups | Tuition Reimbursement | Professional Development
Invest in Your Future:

401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
Even More to Look Forward to:

35% Discount on Cracker Barrel Food and Retail items

ABOUT US

For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It's something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel.

PURSUE THE CAREER YOU CRAVE-APPLY NOW

Cracker Barrel is an equal opportunity employer.

Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.