Senior Product Marketing Manager - Ecosystems

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love.
But we are more than a platform-we are the creators and stewards of the Experience Management category serving over 18K clients globally.
Building a category takes grit, determination, and a disdain for convention-but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them.
Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light.
You won't have to look to find growth opportunities-ready or not, they'll find you.
From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business.
Join over 5,000 people across the globe who think that's work worth doing.
Senior Product Marketing Manager - Ecosystem Why We Have This Role The Qualtrics product marketing team is looking for a Senior Product Marketing Manager to lead our product go-to-market (GTM) strategies with ecosystem partners to position the company for long-term growth in the experience management space.
This role is ideal for someone passionate about deeply understanding the needs of customers and ecosystem partners, crafting joint value propositions and sales & marketing materials, and collaborating with partners on marketing initiatives to fuel business growth.
In this role, you will work closely with product, sales, marketing, and partner organizations to create and execute product GTM strategies with our ecosystem partners.
You'll play a lead role in launching new partner solutions into the Qualtrics marketplace, as well as launching Qualtrics products into partner marketplaces and other channels.
You'll craft engaging content to grow our business with partners across channels, deliver product training, and evangelize through and with partners.
How You'll Find Success You will understand customers, the market, and our business so thoroughly that you can define and communicate a clear, differentiated, defensible market position.
You'll display extreme ownership, be adept at stakeholder management across marketing, product, and the field, and be confident in prioritization.
Things You'll Do Customer and Market Insights:
Utilize insights from customer feedback, market trends, and competitive analysis to guide ecosystem strategy and product solution roadmaps.
Ecosystem Strategy Development:
Collaborate closely with a cross-functional team to prioritize key revenue-driving partnerships, aligning product offerings with market needs and partner capabilities.
Partnership Enablement & Evangelism:
Build relationships with key technology partners, GSIs, and advisory partners to expand market reach and enhance product offerings.
Positioning & Messaging:
Craft high-impact, globally scalable messaging and marketing collateral that highlight joint value propositions, ensuring clear differentiation in a competitive landscape.
Go-to-Market Planning:
Create and execute GTM plans for ecosystem-related product offerings.
Sales Enablement:
Partner with Sales, Revenue Marketing, Training, and Enablement teams to develop effective sales materials and training that highlight ecosystem advantages and support the selling process.
Joint Marketing Programs:
Develop and execute on joint marketing campaigns and programs with partners, including creating necessary collateral to support these initiatives.
Work with PR to ensure consistent ecosystem announcements and collaborate with web teams to update all relevant content aligned with ecosystem initiatives.
What We're Looking For On Your Resume 7+ years in B2B SaaS product marketing, preferably with at least 5 years focused on ecosystem or partnership marketing.
Bachelor's degree and/or equivalent preferred.
Strategic vision and creative problem-solving skills, using data and qualitative insights to create a strategic framework and measure success.
Demonstrated ability to manage GTM motions at scale to yield predictable results.
Exceptional oral and written communication skills.
Strong stakeholder management skills; can develop and maintain effective working relationships across both technical and commercial roles - including Engineering, User Experience Design, Product Management, Sales, Marketing, PR, Customer Success, and Operations.
Ability to navigate ambiguity and inspire collaborators to see opportunities through challenges.
Evidence of a growth mindset and the energy to be all-in and tackle challenges.
What You Should Know About This Team We are dedicated to the craft of Product Marketing and producing excellent GTM strategies and assets to demonstrate our value.
Our team sits at the center of efforts to bring experience management and product innovation to the market.
We have high visibility and deep collaboration opportunities across all major functions in our PXE (Product, Experience Design, Engineering) and GTM (Marketing, Sales, Services, Customer Success) organizations.
Our Team's Favorite Perks and Benefits Culture:
A vibrant work environment that encourages collaboration, creativity, and work-life integration.
Team Engagement:
Opportunities for team-building activities, company-wide celebrations, and a supportive community.
Health and Wellness:
Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.
The Qualtrics Hybrid Work Model:
Our hybrid work model is elegantly simple:
we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.
These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation.
For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:
Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act.
Qualtrics is committed to the inclusion of all qualified individuals.
As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations.
If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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