A family owned Digital Marketing Company specializing in paid search and social media marketing is looking for an experienced Senior Digital Marketing Manager to lead our digital strategy across platforms, optimize paid search campaigns, and improve ROI for clients. This role requires strategic vision, strong analytical skills, and deep expertise in PPC management.
Responsibilities:
Lead, train, and manage a team of PPC associates .
Manage and optimize PPC campaigns (Google/Bing, and Social Media)
Oversee tag management and feed optimization for client accounts
Provide data-driven insights and regular performance reports
Collaborate with cross-functional teams on creative and strategy
Stay updated on industry trends and evolving marketing tools
Utilize GA4 to monitor, analyze, and report on campaign performance and website traffic.
Implement and manage conversion tracking and offline conversion tracking to accurately measure and assess campaign impact.
Qualifications:
3-5 years of experience in digital marketing, with a focus on paid media
Expertise in Google Ads
Strong analytical mindset, comfortable with data analysis tools
Proven success in managing large-scale budgets
Excellent communication skills, both written and verbal
Leadership experience is a plus
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