Brand & Social Media Coordinator Contract Position

Travel VK
US - South Carolina - Aiken
January 12, 2025

Job Overview:

We are a mom-and-pop travel agency with a passion for creating unforgettable travel experiences. The owner has been managing most of the day-to-day operations herself, but as the business continues to grow, the workload has become overwhelming. To support this growth, we're seeking a creative, detail-oriented, and self-driven Brand & Social Media Coordinator on a contract basis.

This position offers 10 hours per week minimum, with the possibility of additional hours as needed. It's a flexible, work-from-home role that will involve managing our brand's visual identity, running social media campaigns, creating engaging content, and coordinating email marketing efforts. You'll also play a key role in designing a new logo, capturing original photos, and sending out monthly newsletters.

Key Responsibilities:

1. Logo and Visual Branding:

Design a new, modern, and unique logo that reflects the values and personality of our travel agency.
Develop and maintain a cohesive visual identity across all platforms (website, social media, newsletters, etc.).

2. Social Media Management:

Develop and execute a social media strategy across various platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
Write, edit, and post engaging content to grow and interact with our audience.
Schedule and manage social media posts using tools like Hootsuite, Buffer, or similar platforms.
Monitor social media performance, track key metrics, and adjust strategies for growth.
Engage with followers, respond to comments, and manage direct messages.

3. Photography & Visual Content Creation:

Take original, high-quality photos for use on social media, websites, and marketing materials.
Edit and enhance photos to ensure they align with the brand's visual standards.
Coordinate and manage product photography or photoshoots when necessary.

4. Newsletter & Email Marketing:

Design and send monthly newsletters to subscribers, ensuring content is timely, relevant, and aligned with the brand.
Develop email campaigns, including special announcements, promotions, and updates.
Build and maintain a growing list of subscribers (listserve), ensuring proper segmentation and targeting.
Track performance metrics of email campaigns (open rates, click-through rates, etc.) and suggest improvements.

5. Content Writing & Copywriting:

Write engaging copy for social media posts, newsletters, email campaigns, and website content.
Craft attention-grabbing headlines and compelling calls to action.

6. Brand & Marketing Strategy:

Assist in the development and execution of broader marketing campaigns and strategies.
Collaborate with the owner and other team members to create integrated marketing messages.
Stay up-to-date with industry trends, emerging social media platforms, and new technologies.

7. Administrative & Other Tasks:

Manage and maintain a content calendar for social media and newsletters.
Assist with any other branding or marketing-related tasks as required.

Qualifications:

Education: Bachelor's degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience).
Experience: Minimum of 2-3 years of experience in social media management, graphic design, photography, or content creation.
Skills:
- Proficient in graphic design software (Adobe Illustrator, Photoshop, Canva, etc.).
- Experience with social media management tools (Hootsuite, Buffer, Sprout Social).
- Strong photography and photo editing skills.
- Excellent writing, editing, and proofreading abilities.
- Knowledge of email marketing platforms (Mailchimp, Constant Contact, etc.).
- Ability to multitask and work independently in a fast-paced environment.
- Strong communication and organizational skills.

Preferred Skills:

Knowledge of HTML and basic web design.
Familiarity with SEO and content marketing best practices.
Video creation and editing experience (e.g., using tools like Adobe Premiere, Final Cut, etc.).

What We Offer:

Contract-based position with 10 hours/week minimum; potential for additional hours as the business grows.
Flexible work-from-home opportunity.
A collaborative and creative work environment in a small, family-run business.
Opportunities for growth and professional development.
Competitive compensation for contract work.
The chance to make a real impact on the success of a growing business.

As a mom-and-pop agency, we pride ourselves on our close-knit team and personalized approach to travel planning. If you're excited to help us build a stronger brand, grow our online presence, and engage with our community, we'd love to hear from you!

How to Apply:
Please send your resume, portfolio (including logo designs and social media content examples), and a cover letter to [email address or application portal link].

Read the full job description and apply online on the recuiter's web-site

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