Marketing Manager

Company Overview

Our client, leader in the automotive industry, industrial equipment with more than 60 years of establishment in Puerto Rico and LATAM. You are looking for a Marketing Manager.

Job Summary

Working alongside thecorporate marketing team, this individual will lead day-to-day marketing efforts and work closely with the sales team to support the sales process from a marketing perspective.

Responsibilities and Duties

• Develop and maintain email and mailing lists for all vertical and local markets from internal and external sources.
• Establish strategic marketing plans to achieve company objectives for brands, products and services.
• Use established ABM and B2B marketing methods to reach your potential customer base.
• Develop plans and campaigns to attract and grow our existing customer base.
• Monitor competitive products and marketing activities in all markets we serve.
• Coordinate with sales, design and management teams to develop, plan and execute advertising and promotional activities with a focus on digital marketing, email and direct mail.
• Create email campaigns, marketing materials, brochures, videos, etc., as needed for the campaigns.
• Create technical reports and case studies to show the successes of B2B projects and use them in marketing strategies to attract new business.
• Keep internal websites aligned with brand strategies.
• Evaluate market research and adjust strategy to meet changing market and competitive conditions.
• Prepare marketing activity reports and present them to management.
• Establish and maintain a consistent business image across all product lines, promotional materials and events.
• Manage time and budgets efficiently.
• Successfully work on multiple projects with competitive deadlines.
• Close relationship with advertising agencies.

• Bachelor's degree required, preferably in Marketing or Communications.
• 8 years of marketing experience preferred.
• 6 years of experience in the automotive industry
• ABM and B2B marketing experience preferred.
• Experience managing multiple marketing properties & budgets simultaneously required.