Marketing Strategy Manager Americas Marketing

Who We Are:

At Avnet, relationships matter. We are a global, FORTUNE ® 500 technology distributor and solutions company that delivers design, supply chain and logistics expertise to customers at every stage of a product's lifecycle. Our employees have a front row seat to the latest innovations shaping the world we live in and the future we share. We're driven to help our customers around the world succeed and we do so by earning the trust of some of the biggest names in technology.

Working at Avnet means being a part of a global team. We work collaboratively and with integrity, doing business the right way. For more than a century, we have partnered together to help our customers, suppliers and teammates realize the transformative possibilities of technology. Experience what's next at Avnet!

Marketing Strategy Manager (Americas Marketing)

The America's Marketing team is looking for an experienced and versatile marketing manager to be responsible for all aspects of campaign creation, from strategy to planning to execution. Ideal candidate will bring B2B product marketing experience from technical industries (electronic components, hardware, or software/SaaS) and can translate technical concepts into consumable marketing copy blocks and stories for campaign use. The ability to develop the customer journey that supports KPIs with the execution of your strategic campaigns. Must show past success planning and implementing lead generation and awareness campaigns.

Prefer candidate in Phoenix area but may work hybrid if located near an Avnet Sales branch.

RESPONSIBILITIES:

• Working with subject matter experts (SMEs) across the organization, as well as our external supplier partners, decide what campaigns to create to address strategic business objectives.

• Understanding of Digital Marketing as well as traditional marketing channels, and budget management. Ability to managing multiple projects with competing deadlines at once is necessary for success in this role.

• Own your annual campaign strategy roadmap/schedule; establish key performance indicators (KPIs) and metrics to measure the success of your campaigns.

• Collaborating with SMEs, Sales and your marketing colleagues, create, maintain and share a positioning and messaging matrix for Avnet solutions.

• Keep current on changes in the market, competitive landscape and the Avnet business at a macro (industry) and micro (account) levels.

CAMPAIGN STATEGIC CREATION AND EXECUTION

• Responsible for creation, execution, and monitoring of marketing strategic campaigns; manage scope, deliverables, timelines and resource allocation.

o Plan all marketing 'touches' and sequencing for a given campaign.

o Engage and collaborate with functional marketing experts (digital marketers, copywriters, designers, Marketo builders, etc. )

o Facilitate cross-functional campaign development discussions for campaign messaging, user journey mapping, landing page development, creative concepting and digital media strategy.

• Ensure the quality, accuracy, and alignment to strategy of all campaign deliverables, adhering to brand guidelines and regulatory requirements; conduct thorough reviews and approvals to maintain consistency and professionalism across all marketing materials.

• Monitor campaign performance and analyze key metrics to track campaign reach, engagement and return on investment (ROI); generate regular reports and presentations to provide insights into project performance and identify areas for improvement.

• Results oriented with decision making based on data, decide how best to optimize the campaign, and improve its effectiveness (this may involve tweaking messaging, adjusting targeting parameters, or reallocating resources).

• Ability to work cross functionally with teams to achieve deliverables. Ability to pivot when needed to meet desired goals.

• Act as liaison between different departments and stakeholders, including upper management, creative teams and external vendors.

• Apply an experimentation mindset to account-focused campaigns to drive, test, learn and optimize.

• Lead campaign post-mortem to review results, lessons-learned, etc.

• Employ lessons learned and successes into future campaigns.

DISTINGUISHING CHARACTERISTICS:

• B2B marketing/product marketing experience from a technical industry (electronic components, hardware or software/SaaS) is strongly preferred.

• Must be able translate technical concepts into consumable marketing copy blocks and stories.

• Keen able to write, proofread and edit copy.

• Passion for technology with flexibility and focus to work under tight deadlines preferred.

• Proficiency working with marketing and analytic tools such as SMART sheets, Marketo, Adobe Analytics, Power BI, etc.

• Experience using analytics and metrics to help guide team and drive towards quarter over quarter improvements in the performance of demand generation efforts.

• Profession in Microsoft Excel, Word and PowerPoint, Teams.

• Excellent presentation and negotiation skills.

• Understanding lead lifecycle concepts (the typical marketing and sales funnels) is a bonus.

• Excellent verbal and written communication, time and project management skills.

• Excellent organizational and time management abilities, with a keen attention to detail and the ability to manage multiple projects simultaneously.

• Experience working with full service advertising agencies in the development and execution of marketing tactics.

• Strong leadership skills, strategic thinking abilities and a proven track record of successfully designing and implementing both lead generation and awareness campaigns.

WORK EXPERIENCE

• 5+ years with bachelor's or equivalent.

EDUCATION AND CERTIFICATION

• Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.

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What We Offer:

Our employees work hard to live our values and help us grow. Our total rewards strategy supports Avnet's ability to attract, engage, develop, and reward our employees, while promoting a diverse and inclusive environment. We offer competitive compensation and benefit programs - from time away and flexible working arrangements to programs supporting employee well-being and opportunities to give back to your community.

• Generous Paid Time Off

• 401K and Pension Plan

• Paid Holidays

• Family Support (Paid Leave, Surrogacy, Adoption)

• Medical, Dental, Vision, and Life Insurance

• Long-term and Short-term Disability Insurance

• Health Savings Account / Flexible Spending Account

• Education Assistance

• Employee Development Resources

• Employee Wellness, Leadership Development and Mentorship Programs

Benefits listed above may vary depending on the nature of your employment with Avnet.

The above statements are intended to describe the general nature and level of wo.