Social Media and Marketing Specialist

Job Type

Full-time

Description

Organizational Overview

Located in the heart of Newport's historic district, IYRS School of Technology & Trades is a non-profit, post-secondary experiential learning institution. Our 3-acre harbor-front campus houses amazing facilities with traditional and state-of-the-art equipment. Our mission is to empower students through immersive, hands-on innovative learning to realize their full potential.

IYRS offers four certificate programs for people interested in careers in the marine trades and advanced manufacturing. IYRS students are passionate about thinking and working through hands-on learning to develop skills and problem-solving abilities. IYRS was named a Best Maker School by Newsweek Magazine in 2021.

Primary functions and purpose of this position

The Social Media and Marketing Specialist is a pivotal member of the IYRS team, responsible for advancing the school's brand through social media and other marketing channels and supporting the marketing department overall. This role centers on crafting compelling content that resonates with prospective students, donors, and the broader community. Working closely with students, faculty and staff, the Social Media and Marketing Specialist will create content, evaluate content performance, stay up-to-date on trends, and make recommendations for future performance

Requirements

Digital Marketing Content Development & Community Management

• Spearhead social media content creation for educational programs, fundraising, workshops, and events including written copy, photos, social graphics, video and reels.
• Manage social media comments and engage as needed
• Create and manage Facebook event postings for key IYRS events
• Manage social media advertising boosts
• Capture and edit video content for use on social media and other digital formats
• Incorporate user-generated, partner content and internally sourced content from IYRS internal team
• Professional development to ensure best-in-class performance on social (examples: webinar, conference)

• Draft and schedule email marketing campaigns in both Constant Contact and Hubspot, using both static and dynamic lists
• PR support including list building, press release drafting, distribution, and tracking results
• Support on video/photo shoots including drafting briefs, being on site for shoots, working with vendors and moving products through finalization, saving of final assets, distribution, and evaluation
• Support on design and content creation for fliers, using templates
• Content creation, which may include writing blogs, student profiles, Industry Partner profiles, and scholarship recipient bios
• Effectively manage small graphic design projects with external vendors
• Support Marketing Director in managing the school website, including content updates, page buildouts, job postings, issues troubleshooting and ticket submission/management, form creation, and sharing results of form entries.
• General awareness of IYRS's pay-per-click ad content and strategy and ability to fill in on vendor calls if needed.
• Serve as organization lead on select vendor accounts including staying up-to-date on new product features, making recommendations of which new features to utilize and evaluating our subscription level on an annual basis, maintaining relationship with account lead(s)
• Support on maintenance of enrollment marketing workflows including adjusting dates, opt-in criteria and workflow content on a quarterly basis
• Creation of slideshows for events as needed
• Upload events to location online calendars as needed
• Assist in planning and implementing marketing events throughout the year.
• Manage the ordering of marketing materials for the organization on a quarterly basis including business cards, nametags, etc.

• Support implementation of a comprehensive annual marketing plan
• Take the lead on development of annual social media marketing strategy including social media content pillars, hashtag strategy and diversification of content across channels
• Contribute to completion of monthly entries into data dashboard, reviewing results and making recommendations for future adjustments to boost results
• General awareness of IYRS's work with enrollment management vendor and able to fill in on vendor calls if needed
• Work closely with Admissions, Development, and other stakeholders to create content supporting their objectives.
• Review and analyze email campaign results, making data-driven adjustments to optimize performance.
• Attendance in monthly marketing meetings

• Associate's degree or equivalent combination of education and experience.
• Minimum 2 years of experience in content creation, marketing, or communications
• Proficiency in Microsoft Office products.
• General understanding of web data analytics, SEO, and pay-per-click campaign management.
• Highly organized, adaptable, and able to work independently.
• Experience with tools such as Google Analytics, Finalsite (or other website platform), Hubspot (or other CRM), Adobe, Canva (or other design program), Constant Contact (or other email marketing platform), Wistia (or other video editing software), and all major social media platforms is desirable.

• Each employee at IYRS is expected to demonstrate the following in the regular performance of their job duties:
• Participation in requisite safety training for staff and students?
• Commitment to the mission, vision, and values of IYRS
• Adherence to IYRS's Code of Conduct and all policies and procedures
• A positive attitude and willingness to contribute productively to the success of the team and the organization.
• An understanding of and commitment to the IYRS's core competencies of accountability, collaboration, communication, institutional values, and service.
• Active participation in efforts geared toward directing and improving the overall operations of IYRS, such as strategic planning, organizational development, and performance improvement.
• Commitment to acting as an advocate and ambassador for IYRS.
• Sense of ownership and pride in personal performance

• Annual salary $46,000 - $54,000
• Paid holidays, vacation, personal, and sick time
• Health, dental, and vision insurance
• Health Reimbursement Account and Health Savings Account
• Retirement plan with company match
• Employee assistance program