BUSINESS COMMUNICATIONS MANAGER

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About you and this role

Dow has an opportunity for a Business Communications Manager in Dow's Coatings & Performance Monomers (C&PM) business. The preferred location for this position is Collegeville, PA or Midland, MI (other locations within the U. S. may be considered).

You will be responsible for developing and executing communication strategies in alignment with C&PM business and market strategies in North America. You will collaborate closely with multiple functions and business stakeholders to develop integrated promotion plans and deploy marketing communications strategies that deliver key marketing content/stories through multiple channels including digital and social media, trade media relations, paid media, literature production, video production, traditional direct communications, trade shows and experiential events. You will also lead communications efforts and strategic counsel for commercial and/or business leaders, developing and implementing messaging for geographic and/or business unit strategy.

This position is part of the Dow Coatings & Performance Monomers Marketing Communications Team and will report to the Coatings & Performance Monomers Communications Leader.

Responsibilities

• Develop and execute the North America (NAA) integrated communications strategy, in alignment with C&PM's business growth strategy, marketing and business communications strategies.
• Lead communications initiatives for NAA to promote priority products and markets with ongoing measurement based on business objectives.
• Serve as a strategic communications advisor in the region and provide counsel and communications support for senior NAA leadership.
• Lead proactive media engagement for the region, develop media messaging map and identify and train key spokespeople.
• Create content development plan for key promotion channels in alignment with C&PM's global communications strategy.
• Help lead regional social media strategy and priorities in partnership with the C&PM Digital Communications leader, including organic and paid campaigns channel management, reputation management, measurement and governance.
• Drives and tracks content performance analytics for regional business activities across relevant sites and platforms (e. g. Twitter, LinkedIn, YouTube, dow. com).
• Provide communications counsel and direction to regional commercial teams to enhance promotion effectiveness and drive increased engagement with key audiences.
• Oversee allocated regional budget and agency management, including agency performance and relationship management, etc.

• A minimum of a bachelor's degree or relevant military experience at or above a U. S. E6 or Canadian Petty Officer 2nd Class or Sergeant ranking.
• A minimum of 5 years of relevant working experience.
• Prior communications experience.
• A minimum requirement for this U. S. based position is the ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U. S. permanent residency (green card) process.

• Marketing communications experience.
• Robust knowledge of emerging digital trends, tools, and analytics.
• Agency management experience.
• Budget management experience.
• Experience in a PR agency and/or multinational environment, preferably in a B-to-B industry.
• Bachelor's/master's degree in a Communications related discipline.
• A clear understanding of digital communications and content marketing, along with excellent writing, editing and organizational skills.
• Ability to work with a variety of cultures, functions and businesses and other stakeholder groups along with the skills to manage multiple projects and clients simultaneously - prioritizing a diverse range of projects and meeting tight deadlines.

• Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
• Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need. when you need it.
• Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals.
  • Employee stock purchase programs (availability varies depending on location).
• Student Debt Retirement Savings Match Program (U. S. only).
  • Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees' Savings Plan (401(k)), helping employees reach the Company match.
• Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations.
• Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
• Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
• Competitive yearly vacation allowance.
• Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
• Paid time off to care for family members who are sick or injured.
• Paid time off to support volunteering and Employee Resource Group's (ERG) participation.
• Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey.
• On-site fitness facilities to help stay healthy and active (availability varies depending on location).
• Employee discounts for online shopping, cinema tickets, gym memberships and more.
• Additionally, some of our locations might offer:
  • Transportation allowance (availability varies depending on location)
  • Meal subsidiaries/vouchers (availability varies depending on locatio.