FCM - VP of Marketing, Americas - delphia, PA

StudentUniverse
US - Pennsylvania - Phila
November 4, 2024

FCM - VP of Marketing, Americas - Philadelphia, PA Job no: 523124 - A
Brand: FCM
Work type: Full time
Location: Pennsylvania
Categories: Corporate & Group Travel

FCM takes a holistic approach to corporate travel, specializing in managing national and global travel programs for medium and large businesses. Ranked as one of the world's top five travel management companies, it has a business network in over 97 countries and global headquarters in London, Brisbane, Singapore, and New York.
About The Opportunity
Reporting into the FCM President for the Americas, and as a member of a coordinated global brand team, you will be instrumental in driving marketing and brand strategies for the FCM brand across the US and Canada. You will work with the senior executive team to assist in developing marketing strategies that enable brand growth and profit. You will manage and lead a team of marketing personnel to develop and refine objectives and key deliverables.
Key Responsibilities
Translate brand goals into plans and profitable go-to-market strategies.
Champion the FCM brand and ensure adherence to brand standards and values.
Work with PR to grow and promote FCM's position and develop top of mind awareness.
Maximize FCM's presence at key industry events and client-facing engagements.
Outline and direct marketing campaigns that drive lead generation and support the progression of the sales funnel.
Work with digital resources to maximize paid programs and lead nurture activities.
Coordinate customer communication and engagement activities to drive retention and satisfaction.
Develop customer-focused marketing campaigns to support upsell opportunities and revenue growth.
Set strategies, monitor performance, and drive excellence.
Develop and present an annual budget with quarterly reforecasts.
Help build and monitor an ROI-driven marketing function leveraging various performance marketing tools.
Formulate a deep understanding of the FCM customer through customer segmentation, analysis, and activity performance.
Experience & Qualifications
Understanding of B2B marketing principles and implementation activities impacting the sales funnel.
Knowledge of digital marketing mediums and their role in integrated marketing strategies for the B2B segment.
Coordination of the FCM Marketing team and collaboration with regional and global departments.
Key decision-making skills for strategic decisions aligned with the company's long-term plans.
This is a senior marketing role requiring 3 - 5 years of dedicated Marketing Management experience, including at least two years in a similar role with a known brand.
Work Perks! - What's in it for you:
Hybrid work structure: Enjoy the freedom and flexibility of both remote and in-person work.
Fun environment: A culture centered around having fun.
Reward & Recognition: Celebrate successes at regular events.
Career growth: Genuine opportunities for professional development.
Giving Back: Support for charitable initiatives through volunteering and fundraising.
Benefits Include:
Paid Time Off including vacation, sick days, and holidays.
Health benefits including medical, dental, and vision.
401k program with partial match.
Tuition Reimbursement Program.
If this sounds like the opportunity you have been waiting for, then APPLY NOW.
Location - Philadelphia, PA
For this position, we anticipate offering an annual salary of $135,000.
We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.
We are an affirmative action and equal opportunity employer committed to providing a barrier-free pathway throughout our recruitment process.
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Read the full job description and apply online on the recuiter's web-site

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