VP, Influencer Marketing Strategy

Working at Real Chemistry and in the healthcare industry isn't just a job for us. We got into this field for different reasons, but we all stay for the same reason - to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration-we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare-all with the intent to transform healthcare from what it is to what it should be. But we can't do it alone - you in?

About starpower

starpower is an Influencer and Culture Marketing Agency powered by Technology. Strategy and Creative. The starpower team creates effective Pop Culture partnerships by aligning industry-leading strategies, with our unique network. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers.

In 2020, starpower was acquired by Real Chemistry. To learn more about starpower and the partnership with Real Chemistry (formerly W2O Group), please see here: starpowerllc. com, W2O Group & starpower

Job Overview

Real Chemistry is looking for a Vice President, Influencer Marketing Strategy

join our growing team!

As Vice President, Influencer Marketing Strategy, you will serve as a thought-leader and trusted advisor to starpower leadership and account leaders. You will spearhead the development of strategy, insights, innovative ideas, and creative solutions for clients in response to briefs, one-off requests, and RFPs centered around the following areas:

• Talent-focused ideation: Conceptualizing campaigns and initiatives that leverage talent and influencers to amplify brand messaging and engagement.
• Social content: Crafting compelling social media content strategies that drive conversation, build communities, and enhance brand awareness.
• Experiential: Designing immersive, real-world experiences that bring brands to life and foster meaningful connections with consumers.
• Integrated campaigns: Blending talent, social content, and experiential elements to create cohesive, impactful campaigns that resonate across multiple touchpoints.

• Work closely with business leaders at starpower to build our strategic output for brand partners
• Interpret client briefs and work closely with the creative and analytics teams to develop the influencer approach that drives business objectives
• Bring actionable and inspiring insights from all data sources to promote and enable data-driven recommendations
• Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines
• Think creatively beyond sponsored content, leveraging earned, owned, and shared media in addition to paid.
• Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution and reporting/measurement
• Maintain consistent knowledge of client, generating original ideas to amplify their efforts through Influencer marketing
• Understand key competitors and their business strategies
• Understand and provide thought leadership on Influencer and cultural trends
• Identify and pitch new opportunities based on industry landscape to help drive organic client growth
• Provide senior level counsel to clients and manage and mentor junior team members, ensuring quantity of work and timely client deliverables

• Serve as a Trend-spotter in the healthcare Influence marketing space and participate in industry thought leadership and organization wide POVs (both proactive and reactive)
• Identify Industry and client-issues and proactive serve up POVs to Clients in conjunction with multidisciplinary teams/agency partners
• Lead client communications and sell in ideas from meeting prep to follow up to Q&A and revisions
• Attend regularly scheduled and sporadic client conference calls
• Attend in-person meetings with clients and agency partners
• Participate in planning sessions from ideation to tissue session to final presentation
• Participate in business pitches, presentations to clients and prospective clients
• Assist in the overall growth of the agency, including new business & networking

• Our Company values - Best Together, Impact-Obsessed, Excellence Expected, Evolve Always and Accountability with an "I" - really speak to you.
• You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We're always evolving.
• You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
• You are highly organized self-starter, able to work independently and under tight deadlines.

• 10+ years of experience in a role with experience driving Influencer marketing
• Track record across influencer strategy and tactical planning, ideally having worked within an integrated agency team across paid media, social, and PR
• You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked
• Superior relationship building skills, proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust
• Demonstrated proficiency in social media, both personally and professionally
• Strong and comfortable presenting to clients/public speaking
• Proven ability to develop meaningful Influencer relationships that results in authentic and persuasive storytelling
• The ability to effectively collaborate with multidisciplinary teams a must
• Strong project management skills with impeccable attention to detail
• Experience with paid social media in support of influencer campaigns
• Experience with Influencer and Social Media tools including but not limited to Julius/HYPR, Traackr, CreatorIQ, Influencer Intelligence, Brandwatch, Tribe