Description
Manager, Product Marketing
The Manager, Product Marketing owns our go-to-market and retention strategy efforts. Key projects and responsibilities include contributing to messaging briefs, managing components of the launch process, owning competitive intelligence, assisting with enablement (sales and customer success), developing collateral, and presenting to key stakeholders. In addition to supporting strategic initiatives, this role collaborates with team members across the organization including Product Management, Sales, Operations, and Marketing. As a key member of the Marketing Team and our go-to-market organization, this position plays a critical role in the launch of new products to our audience of current and prospective customers. This role works on highly visible and mission-critical initiatives that contribute directly to our revenue goals and touch multiple areas of our business.
What you'll be doing:
Work closely with the product management team to understand category/competitive intelligence.
Establish product/service positioning and ideal customer/user profiles.
Manages all customer research: act as the voice of the consumer.
Develop sales support materials and collateral (Sales Decks, Overview Sheets, Product Feature Guides).
Generates motivating content for products and services including: whitepapers, blogs, case studies, social media posts, and video.
Create and execute demand generation campaigns (with assistance from category and technical experts) including:
Account Based Marketing Campaigns
Paid Search Strategy
Email Nurture Campaigns
Webinars
Trade Shows & Events
Content Download Programs
Works with the training team to develop training tools for the sales and business development teams.
Partner with the product development team to successfully launch new products and communicate updates to existing products.
Develop and manage the marketing budget.
Work with the global Public Relations teams to develop bylines and articles for global publication.
Work with the global Analyst Relations teams to prepare for analyst calls and information sessions.
Leverage Marketing Operations tools to drive awareness.
Partner with Channel Marketing Manager and Channel Sales Team to leverage channel partners to drive sales.
Other duties as assigned.
What we're looking for:
3-5 years in B2B or B2C Marketing with preferred agency account management experience.
Experience analyzing campaign performance and research data to accurately provide feedback on current performance and recommendations to optimize future marketing initiatives.
Experience managing digital marketing programs including display, social media, Paid Search and mobile advertising programs.
Experience with A/B and multivariate testing.
Knowledge of third party bid management tools (i.e., Google Ads.)
Creative thinking skills to develop new ideas or reinvent/rethink current processes.
Experience managing projects within a cross-functional marketing teams.
Strong verbal and written communication skills.
Experience with digital marketing and sales tools.
Demandbase, Marketo, Dynamics360, Outreach experience is a plus.
Strong verbal and written communication skills.
Ability to work on competing priorities in a fast-paced environment.
Bonus Points:
Knowledge of enterprise IT infrastructure and systems
Education:
Bachelor's Degree required
Travel:
5%
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by calling 1-***.
Park Place Technologies is an Equal Opportunity Employer M/F/D/V.
Park Place Technologies has an in-house recruiting team that focuses exclusively on the hiring needs of our company. We are not currently accepting additional third-party agreements or unsolicited resumes. If you would like to be considered as a preferred partner with Park Place Technologies, please submit your detailed information to ***. Any CVs submitted directly to hiring managers will be considered unsolicited and become the property of Park Place Technologies.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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