Product Marketing Manager

*Product Marketing Manager at Hidden Level*
Hidden Level is transforming airspace safety with innovative, scalable drone detection technology. We provide real-time, actionable data to enhance security across various environments.
As we expand, we're looking for a Product Marketing Manager to lead our product marketing efforts across multiple channels. Candidates must have a proven track record of success in managing comprehensive product marketing strategies. This role can be based at the Corporate office in Syracuse, NY or on the East Coast.
• Position Overview:*
You must have prior success in a product marketing role, overseeing a range of marketing functions including product positioning, competitive analysis, go-to-market strategies, sales enablement, and market research. You excel at strategic planning, cross-functional collaboration, and data-driven decision-making. You are a self-starter with a proven track record of driving product adoption and market success.
• Responsibilities:*
Product Positioning and Messaging:
• Develop and maintain strong product positioning and messaging that clearly communicates the value proposition.
• Ensure consistent messaging across all channels and customer touchpoints.
Competitive Analysis:
• Conduct thorough competitive analysis to understand the market landscape and identify differentiation opportunities.
• Provide insights and recommendations to inform product development and marketing strategies.
Go-to-Market Strategy:
• Plan and execute go-to-market strategies for product launches and updates.
• Coordinate cross-functional teams to ensure successful execution of go-to-market plans.
Sales Enablement:
• Develop and deliver sales enablement materials, including presentations, datasheets, case studies, and battle cards.
• Train the sales team on product positioning, key benefits, and competitive differentiation.
• Respond proactively to sales needs, providing timely support and resources to help close deals.
Market Research:
• Conduct market research to understand customer needs, market trends, and competitive landscape.
• Use insights to inform product marketing strategies and business decisions.
Marketing Analytics and Reporting:
• Establish KPIs and track performance metrics to measure the effectiveness of product marketing activities.
• Provide regular reports and insights to marketing leadership on marketing performance and ROI.
Strategic Partnerships and Alliances:
• Develop and manage strategic partnerships and alliances to enhance product marketing efforts and expand market reach.
• Collaborate with partners on co-marketing initiatives and joint campaigns.
Collaborate Across Teams:
• Work closely with the sales, product, and engineering teams to ensure marketing strategies align with business goals.
• Serve as a bridge between clients, the sales team, and the engineering team to provide clear, prioritized feedback for product development.
• What We're Looking For:*
Proven Product Marketing Experience:
• Demonstrated success in managing comprehensive product marketing strategies for technology companies.
• Deep understanding of product positioning, messaging, and competitive analysis.
• Proven focus on developing and achieving key performance indicators (KPIs) to drive marketing effectiveness and business growth.
Client-Centric Excellence:
• Prioritize client needs to develop exceptional experiences.
• Continuously seek to understand and address clients' requirements, ensuring high standards in all deliverables.
Initiative and Action:
• Take ownership of product marketing programs and strategies to drive success.
• Embrace a proactive approach, valuing speed and calculated risk-taking to achieve business goals.
• Respond quickly and effectively to sales team needs, providing support and resources to help close deals.
Technical Proficiency and Curiosity:
• Communicate complex technical concepts effectively.
• Continuously seek to learn and understand advanced technologies.
Strategic Problem-Solving:
• Provide thoughtful, solution-oriented approaches to challenges.
• Break down complex issues into manageable components and oversee their execution with precision.
Collaborative Leadership:
• Work effectively across various teams, building strong relationships and fostering teamwork.
• Lead and influence in informal structures, innovating and driving results proactively.
Results-Oriented Focus:
• Concentrate on key business inputs, delivering quality results in a timely manner.
• Rise to the occasion despite setbacks, always aiming for continuous improvement and excellence.
• Required Qualifications:*
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• A minimum of 5 years of proven experience in leading and managing comprehensive product marketing strategies for technology companies.
• Strong understanding of product positioning, messaging, and competitive analysis.
• Excellent communication and team collaboration skills, with the ability to work effectively across various teams.
• Ability to travel up to 10%.
• Preferred Qualifications:*
• Experience with Salesforce Market Cloud Account Engagement.
• Experience managing product marketing efforts in a remote environment.
• Compensation and Benefits:* Hidden Level offers a competitive salary and a comprehensive benefits package, including health insurance, paid parental leave, flexible time off, 401(k) with employer contributions, life insurance, and disability insurance. The company also provides a remote or hybrid work environment and potential stock options.
• Salary Range:* The anticipated salary range for this position based out of Syracuse, NY is estimated at $83,000 to $100,000 annually. Please note that the salary information is a general guideline only. Hidden Level considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/ training, key skills as well as market and business considerations when extending an offer.
• Equal Opportunity Employer:* Hidden Level is an Equal Opportunity/ Affirmative Action employer. All qualified individuals are encouraged to apply and will be considered for employment without regard to race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, age, veteran, disability status, or any other federal, state, or locally protected category.
• Security Note* : Due to the nature of Hidden Level's technology, only U.S. citizens or Green Card holders can be considered for this position.