Syracuse, New York
AVP Marketing Strategy
Job #: 041460
Location: Syracuse, NY
Pay Range: $158,000 - $180,000
Hours: Standard University business hours 8:30am - 5:00pm (academic year) 8:00am - 4:30pm (summer). Hours may vary based on operational needs.
Job Type: Full-time
Reporting to the Senior Vice President and CMO, the Associate Vice President (AVP) of Marketing Strategy serves as the lead Marketing Strategist for the Marketing Division. An extremely effective communicator and collaborator who activates channel teams to co-create and execute marketing strategies. A strategic thinker who can translate big-picture marketing vision to implementable operational plans, this individual is a dot-connector who understands how all marketing efforts can work together to build the brand and advance University goals.
The AVP guides a team of strategists and project managers, partnering with the enrollment team and advancement team. They efficiently and effectively bring our brand to life and develop and execute integrated marketing strategies from concept to completion. Highly communicative and collaborative, this individual facilitates collaborative strategy sessions with channel owners and creative producers to develop and implement effective marketing campaigns leveraging research insights to drive tangible, measurable results. A problem-solver, the AVP ensures hundreds of projects stay on-time and on-budget.
Qualifications:
Responsibilities:
Responsible for daily operations of the Marketing Strategy Team, ensuring team members effectively follow processes for engaging channel teams to build and implement marketing strategies and plans.
Collaborates across marketing teams to build processes for leveraging analytics and research insights to drive marketing efforts.
Implements approach to after-action reviews and regular reporting on the performance of marketing plans.
Oversees marketing strategy budget.
Provides strategic counsel to Executive and Sr. Leadership, Deans, Faculty, and staff related to marketing strategies and tactics.
Directs the development of marketing plans and related materials, ensuring programs roll out on time and on budget.
Mentors team and provides University-wide education on marketing best practices.
About Syracuse University:
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, Syracuse University offers a quintessential college experience.
Application Information:
To apply, visit Syracuse University Job Opportunities .
Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law.
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