Vice President of Marketing

Shine Early Learning
US - New York - New York
October 13, 2024

Job Title:
Vice President, Marketing

The Organization:
Acelero Inc.

Who We Are:
Acelero, Inc. is a for-profit, mission-driven company that aims to improve school readiness for low-income children, by both directly operating Head Start programs and offering programmatic support to other Head Start grantees.

Established in 2001, Acelero, Inc. is made up of two divisions - Acelero Learning and Shine Early Learning. Acelero Learning provides direct Head Start services to more than 5,000 children and families in four states (delegates) - New Jersey, Nevada, Pennsylvania, and Wisconsin. Acelero Learning's programs have been identified as a national exemplar, a model to the nation for early childhood education, and most significantly, has demonstrated best-in-class child outcomes gains, even during the pandemic.

Shine Early Learning (Shine), established in 2009, was created to scale the dissemination and utilization of Acelero Learning's proven tools and approaches through partnerships to other Head Start programs nationally. In the past three years, Shine has further diversified its offerings through training, technical assistance, and consultation to publicly funded early childhood systems, including the launch of SPARK Learning Labs.

Our diverse employee workforce is made up of more than 1500 employees, comprising dedicated teachers, passionate family advocates, dynamic Center Directors and Coordinators, visionary senior leaders, and strategic executive leaders. Shine boasts partnerships across a wide expanse of states and territories throughout the country, ranging from Head Start grantees to comprehensive statewide systems. Together, we form a vibrant community committed to making a difference, fostering growth, and nurturing the potential in every child we serve.

The Current Landscape:
At the forefront of educational innovation, Acelero Inc. is navigating a pivotal phase of strategic transformation, commenced in June 2021, with a clear vision to expand exponentially and dismantle inequities. Guided by the insights and leadership of a diverse and representative national Design Team, the company has meticulously crafted a new vision, mission, and core values, underpinned by a robust theory of change. This strategic evolution involves a deliberate restructuring of the organizational framework, positioning Acelero Inc. to achieve its objectives, and to surpass them significantly. Central to the company's ethos is an unwavering commitment to recognize and nurture every child's potential, ensuring no child is left behind due to systemic inequalities. Acelero Inc. is steadfast in its mission to empower families, fostering their ability to advocate effectively for their children and themselves. This period of transformative growth and commitment to equity presents a unique opportunity to contribute to Acelero Inc.'s journey towards shaping a more inclusive and empowering educational landscape.

The Purpose of the Role

The Vice President of Marketing is responsible for leading our marketing efforts, supporting our goals of deepening and broadening our impact within the early care and education market in the United States. As our Vice President of Marketing, you will be responsible for developing and executing a comprehensive marketing strategy that includes brand consideration, demand generation, customer marketing, thought leadership, and more. You will lead and grow a high-performing marketing team and will collaborate with a team of cross-functional partners.

What You'll Work On

Essential Duties & Responsibilities:
Develops and implements a comprehensive marketing strategy that aligns with the company's
goals, mission, vision, and values
Oversees all aspects of marketing, including demand generation, product marketing, brand,
advertising, digital/growth marketing, content marketing, events, and partner marketing
Builds deep expertise on our offerings and our audiences in the field of early care and education
Develops and executes marketing campaigns that improve consideration and understanding, generate leads, and drive sales
Partners with product and business development teams to ensure excellence in launches and landings, for our product marketing

About You (Requirements/Competencies):

Bachelor's Degree required in Marketing, Communications, Business Administration or related field.
Master's Degree preferred 12+ years of experience in marketing, with at least 5-7 years in a leadership role
Deep understanding of B2B, product, and digital marketing strategies, with a proven track record of developing and executing comprehensive marketing plans that drive measurable results.
Experience with a variety of marketing channels, especially product marketing, digital/growth marketing, and content marketing
Expertise in using analytics and metrics to track campaign performance, optimize strategies, and inform decision-making, ensuring alignment with business goals.

When/Where/How Much Start Date:
Fall 2024

Location/Travel:
Remote Position. Travel required locally or long-distance up to 40% of the time for work-related meetings and functions.

Salary:
$115,000 - 154,122

INTERESTED AND READY TO TAKE THE NEXT STEPS?

For more insights about our organization and the specific role, we encourage you to delve into our FAQs.

To access the FAQ, please copy and paste the following URL into your browser:

***/file/d/1s3ZELJBzwFM5IksWA-jQx2YAvOSPtFq/view?usp=sharingEmail Talent Acquisition Partner:
Micaela O'Rourke at morourke@acelero.netWe are an equal opportunity employer, committed to creating a diverse and healthy workplace.

Read the full job description and apply online on the recuiter's web-site

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