Social Media Manager Harry's Brand

About Harry's

Harry's Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs.

The company's flagship brand - Harry's - was founded by Jeff Raider and Andy Katz-Mayfield in 2013. After successfully launching and scaling Harry's, Jeff and Andy saw an opportunity to bring their experience building Harry's to other CPG categories where the consumer has also been historically underserved.

Harry's Inc. has grown significantly over the last ten years, and is now made up of four brands - Harry's, Flamingo, Lume, Mando - and Harry's Labs, the company's incubation and M&A engine. The company employs more than 900 people across the U. S. , U. K. and Germany, and is the largest CPG company built in the last 20 years.

At Harry's Inc, our mission is to Create Things People Like More - whether it's a product, an experience, or an internal tool, we believe in making the things around us better for our customers, and our team.

Our mission extends beyond customers and team, to the community broadly. We believe that the best business models make a positive impact. That's why our brands donate year-round to nonprofit organizations that align with their social missions.

At the end of the day, the key to our success is our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry's team is composed of some of the most brilliant, diverse, and humble people you'll ever meet. Our company is a place of inclusion, innovation, and deeply ingrained values.

The Harry's Inc working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Tuesdays and Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can't forget the free products and the opportunity to have some meetings without Zoom!

About the Opportunity and Your Role

We are seeking a thoughtful and dynamic Social Media Strategist with a passion for building brands, commercializing innovative products and developing and implementing buzzworthy social strategies that drive omni-channel growth. The ideal candidate is proactive, collaborative and adept at solving complex problems through creative solutions. You should demonstrate a strong bias for action and have a proven track record of driving brand growth and conversation, spearheading breakthrough social strategies and executing social-first go-to-market plans.



As the Harry's Social Media Manager, you will play a critical role in developing and executing a creative and strategic social media presence across all social media channels that showcases the unique identity of the Harry's brand and establishes a strong connection with our community. You will be responsible for creating and executing strategies across all social platforms, with KPIs across brand awareness, engagement, and growth.

Responsibilities include but are not limited to:

• Own key organic social programs end-to-end, including strategy, content development, creative execution, publishing, testing, and reporting
• Develop strategic plans to leverage organic social channels by partnering with stakeholders and teams across the company, including brand management, retail, social mission, customer support, PR, partnerships, influencer and creative
• Understand general business strategy, industry issues, products and services, key customers, and competitors in the marketplace
• Oversee social media content calendars considering business goals and objectives including but not limited to GTM Calendar, campaigns, events and in store activations etc.
• Develop creative campaign concepts, in partnership with the Creative team, and strategic plans for social media to effectively launch and promote our brand initiatives, ensuring alignment with marketing objectives and target audience engagement
• Regularly engage with our audience through thoughtful, impactful, relationship-driven
• Set goals and KPIs and report monthly on performance across all platforms including Instagram, Facebook and TikTok
• Have strong foundation paid social knowledge to partner with Influencer and Media to share creative insights and partner on amplification recommendations
• Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization
• Leverage data, insights, trends and best practices to inform social creative and copy development with special attention to brand authenticity, tone and voice
• Work closely with Influencer Marketing Manager to integrate influencer and collaborator content into larger calendar and strategy to support the omnichannel marketing calendar
• Partner with the Social Media Coordinator on a day to day basis as well as mentor in larger career development opportunities
• Track emerging organic social trends and identify new, innovative ways to evolve social strategy, grow the audience and drive meaningful conversations
• Manage external social partners - key contact to agencies, tools, etc

• Bachelor's Degree or equivalent
• 5-7 years of experience successfully managing social media for an established brand
• Expert knowledge in Instagram, TikTok, Facebook, Pinterest, Twitter
• Experience using third party social media platforms such as Dash Hudson, Sprinklr, etc.
• Excellent writing, editing, and proofreading skills, with meticulous attention to detail and the ability to adapt writing styles to suit our brand's voice and tone.
• Ability to meet deadlines and post social media accounts in real time, with little need for oversight
• Minimum of 3 years team management experience
• Experience working cross functionally with Marketing teams (Influencer, PR, Performance, Creative, eComm, etc)
• Content creation experience such as video creation and editing, photo editing, etc
• Managed social media accounts (Instagram and TikTok) of 500k+ followers a plus

• Reporting into Head of Integrated Marketing, Social and Content
• You will work with Brand Management, Integrated Comms, Insights, Retail, DTC, Social Mission, R&D, Growth Marketing, Creative, Supply Chain, Analytics, Legal, and more.

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry's
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands