Senior Manager, Corporate Marketing - FIFA World Cup 26

On Location Inc
US - New York - New York
January 24, 2025

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

The Role and What You'll Do:

The Senior Manager, Corporate Marketing for the Official Hospitality Programme of the FIFA World Cup 26™ will be part of our B2B corporate marketing team and responsible for marketing hospitality offerings for the tournament. Your role will focus on building a B2B marketing strategy targeting corporate and high-net worth individuals through demand generation programs. This role will also mentor and lead a Corporate Marketing Manager.

B2B Marketing Strategy

Develop successful B2B campaigns, both direct to businesses and high-net worth individuals that drive demand and leads for the Corporate Sales Teams

Work closely with Sales teams and Partner Marketing to identify opportunities for Direct to Corporate demand generation activities

Work closely with Sales leadership to meet revenue goals by developing B2B marketing strategies (inbound and outbound/ABM) to support hospitality offerings

Develop personas and buyer journeys related to high-net worth individuals and corporate buyers in key markets

Develop value proposition and key messages for high-net worth individuals and corporate buyers in key markets

Drive the creation of exciting campaigns - liaising with digital services and creative teams

Drive lead generation activities to support corporate sales teams

Hire and manage a Corporate Marketing Manager

Work cross-functionally with other teams within On Location to gather learnings and insights

Marketing Activation and Reporting

Manage budget and reporting related to B2B corporate marketing strategy

Interpret marketing metrics , build and share reports with sales and marketing leadership

Work closely with digital marketing team to build and execute corporate marketing campaigns

Support sales enablement needs of corporate sales team (not limited to sales presentations, ABM emails/social, events, etc.)

Submit creative intake forms and direct creative briefs

Align with PR and B2C marketing on Corporate activations

Pivot quickly from marketing activities that are under performing

You Have These:

5-8 years in Corporate, B2B marketing, 2 in a sports marketing environment

Experience executing lead generation campaigns

Previous experience marketing into of C-level, high-net worth individuals required; marketing to Employee Engagement (HR) experience a plus

Experience building reports and insights related to lead generation/demand generation activities

MarTech experience - CRM, Sales Enablement, ABM, Revenue Orchestration tools/platforms

Understand North America,"local market", and international soccer fans and milestone moments affecting marketing

Understand and value working closely with Sales in partnership for success

Self-starter and driven, comfortable working in a fast-paced environment

Ability to make strategic decisions, always keeping what's best for the business at the forefront

Eager and willingness to roll-up sleeves and jump in

How we work:

Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
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Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum:
$78,750 annually

Hiring Range Maximum:
$105,000 annually

Read the full job description and apply online on the recuiter's web-site

Senior Manager, Corporate Marketing - FIFA World Cup 26

Senior Manager, Corporate Marketing - FIFA World Cup 26

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