Summary The Senior Director of Marketing will lead the platform and category strategy to establish and scale the next $1-2 billion brand.
This role is critical in driving brand awareness, shaping consumer engagement, and delivering measurable results that support business growth.
The ideal candidate will be a dynamic leader with a blend of strategic vision, creative acumen, and operational rigor, capable of inspiring and leading in a fast-paced, entrepreneurial environment.
Responsibilities Strategic Growth Leadership:
Develop the vision, strategy, and roadmap for creating and scaling a high-impact brand to multi-billion-dollar growth.
Lead the platform/category strategy to position the brand as a market leader.
Collaboration Across Functions:
Partner with cross-functional teams, including Sales, Commercial, NPD, and Finance, to create and execute initiatives that drive revenue growth.
Align marketing strategies with overall business objectives to achieve cohesive and scalable results.
Brand Creation and Activation:
Craft the brand's identity and develop innovative strategies to drive awareness and consumer trial.
Ensure consistent and compelling brand messaging across all platforms, including digital, print, and experiential channels.
Industry Leadership and Innovation:
Drive thought leadership efforts, positioning the company as an industry trailblazer.
Foster a culture of creativity, innovation, and collaboration within the marketing team.
Budget and Resource Management:
Develop and oversee the marketing budget to ensure optimal allocation of resources.
Identify and manage relationships with agencies, vendors, and other external partners.
Performance Tracking and Optimization:
Establish and monitor key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.
Leverage data and analytics to refine strategies and optimize ROI.
Requirements 10+ years of progressive marketing experience, including 5+ years in senior leadership roles.
Proven experience in the Consumer Packaged Goods (CPG) industry, with a deep understanding of market dynamics and consumer behavior.
Demonstrated success in building and scaling brands to significant growth.
Entrepreneurial mindset with the ability to thrive in a fast-paced and evolving environment.
Strong analytical and strategic thinking skills, with expertise in leveraging data-driven insights.
Exceptional leadership and interpersonal skills, with a talent for inspiring and developing high-performing teams.
Experience managing multimillion-dollar budgets and driving resource optimization.
About Us Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place.
In short:
making good food for all.
In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S.
The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives.
Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.
Chobani uses food as a force for good in the world - putting humanity first in everything it does.
The company's philanthropic efforts prioritize giving back to its communities and beyond:
working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet.
Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.
For more information, please visit *** and ***, or follow us on Facebook, Twitter, Instagram and LinkedIn.
Chobani is an equal opportunity employer.
Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
Compensation Range:
$188,000.00-$282,000.00, plus bonus.
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