Media Planner

JOB SUMMARY
The Media Planner works day-to-day on their assigned brands and is expected to support the outputs and deliverables as directed by their managers. The Planner must understand the client's brand and marketing objectives and steward a portion of the tactical planning process. The Planner provides recommendations that meet client objectives using factual analytical rigor, research and judgement.
The Media Planner must manage timelines and deliverables while keeping their managers apprised of progress and challenges. The Planner is expected to have a strong desire to learn and appropriate working knowledge of all media channels especially digital. They should have mastery of available media research, resources and tools. The Media Planner may be asked to support new business.
ESSENTIAL FUNCTIONS
Team Management
Help train the Assistant Media Planner by ensuring they are set up with the appropriate programs and files and that deadlines/expectations are clear and feasible
Budget and Billing
Partner with Assistant Media Planner to ensure budget/billing documents are complete and accurate, ensures that PRISMA and flowcharts are up-to-date
Media Strategy
Own target analysis & immersion and review media plans and recommendations with Supervisor prior to presenting to internal, account teams and clients
JOB DUTIES / RESPONSIBILITIES
Media Planning and Execution:
Responsible for developing, implementing and monitoring media plans and campaigns across assigned brands. This include maintaining accurate documentation (especially financial) and plan evolutions of requested and recommended campaign revisions
Assists Supervisor in drafting documents related to the plan (i.e., media briefs, RFPs recommendations, etc.)
Identify target audiences and analyze their behaviors and media consumption habits
Recommends most appropriate tactics/partners to fulfill client business and plan objectives with supporting rationale
Assists in developing buying strategies to maximizing media value and impact while supporting media negotiations
Compiles and provides digital specs to creative teams (plan specific)
Oversees Assistant Media Planner in the creation and maintenance of flowcharts and issues/maintains media buy authorizations, budgets and spend summaries
Ensures appropriate QA is conducted and monitored throughout campaign identifying and elevating issues
Understands intricacies of various tracking/targeting services holding partners accountable for performance
Works in conjunction with Assistant on billing and invoicing to maintain consistent process keeping abreast of all invoice, billing and delivery issues; knows when to escalate discrepancies to Supervisor
Works collaboratively with Assistant and/or Data Analyst to cleanse data and develop performance reports based on client scoped cadence; analyses of all required variables including but not limited to segment, platform, vendor/partner, creative, etc. drawing implications that impact go-forward plans
Writes POVs as needed and evaluate new technology, media innovation and/or opportunities
Client & Internal Relationships:
Supports or manages day-to-day client interactions while building credibility and being responsive
Helps manages client expectations and deliverables
Oversees training and development of Assistant
Works closely with the cross functional teams (Analytics, Account, Ad Ops) to improve performance and resolve issues including but not limited to tagging, tracking and brand safety
Participates and leads, if appropriate, client and vendor meetings
Builds positive relationships with internal and external teams and sets good example for Assistants
Strategic Thinking & Leadership:
Works with internal team (Supervisor/AD/Media Director) to support development of media plans and buy strategies
Shares new and relevant opportunities in written and verbal form to the broader group or client
Strategizes ways to most effectively use dollars to achieve clients' business objective
Assesses problems and concerns in a systematic, logical and rational manner
Proactively resolves issues, know when to and to whom to escalate
Provides training and guidance to new team members and nurtures/promotes positive team environment
Works with Supervisor to develop management skills while overseeing and training junior team
Excels at time management, assuring projects are completed on time and adhered to (within) budget
May be responsible for contributing to accurate, honest and timely performance management documents
Capable of managing multiple deliverables and ability to seamlessly transition between them
EDUCATION
DEGREE/DIPLOMA - Bachelor's degree
REQUIRED/PREFERRED - Preferred
EXPERIENCE
MINIMUM EXPERIENCE - 1 + years of related media work experience
REQUIRED/PREFERRED - Required
KNOWLEDGE, SKILLS, & ABILITIES
Competency with Microsoft Excel, PowerPoint and Word
Proficient in advanced Microsoft Excel functions/formulas: charts, graphs, pivot tables and VLookUp
Strong organizational skills
Multitasking - Manage multiple projects at once
Inquisitive nature
Ask questions/for support when needed
Eagerness to get involved
Collaborative spirit
COMPETENCIES
Organization:
Creates clear goals, identifies and finds the resources (i.e. people, material) needed to achieve them, and schedules tasks so that work is completed on time
Communication:
Attentive and shows interest in the subject; expresses ideas clearly, concisely and professionally in oral and written communications
Presentation:
Ability to establish an effective, professional demeanor and communication to influence one's point of view
STATEMENT OF UNDERSTANDING
This is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.
Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually.
OTHER INFORMATION:
Salary
$60,000 to $80,000 annually
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

$60,000.00 - $80,000.00