FCM - VP of Marketing, Americas

FCM - VP of Marketing, Americas - New York, NY

FCM takes a holistic approach to corporate travel, specializing in managing national and global travel programs for medium and large businesses.

Ranked as one of the world's top five travel management companies, it has a business network in over 97 countries and global headquarters in London, Brisbane, Singapore and New York. Backed by the global strength of Flight Centre Travel Group (FCTG), FCM combines local expertise and global experience to provide clients with a truly bespoke experience.

Established in June 2004, FCM has been named World's Best Travel Management Company for eight years running at the World Travel Awards.

To learn more about FCM please click HERE

About The Opportunity

Reporting into the FCM President for the Americas, and as a member of a coordinated global brand team, you will be instrumental in driving marketing and brand strategies for the FCM brand across the US and Canada.

Strategically you will work with the senior executive team in region to assist in developing marketing strategies that enable brand growth and profit. Once broad objectives are established you will manage and lead a team of marketing personnel to develop and refine the objectives and key deliverables required.

Operating at the center of the FCM marketing department for the US and Canada, and working closely with your global counterparts, the VP of Marketing must have excellent communication skills. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team.

Key Responsibilities

• Translate brand goals into plans and profitable go-to-market strategies.
• Champion the FCM brand and ensure adherence to the brand standards and values.
• Work with PR to grow and promote FCM's position and develop top of mind awareness.
• Maximize FCMs presence at key industry events and client-facing engagements.
• Outline and direct marketing campaigns that drive lead generation and support the progression of the sales funnel.
• Work with digital resources to maximize paid programs and lead nurture activities.
• Coordinate customer communication and engagement activities to drive retention and satisfaction.
• Develop customer-focused marketing campaigns to support upsell opportunities and revenue growth.
• Set strategies, monitor performance and drive excellence.
• Develop and present an annual budget with quarterly reforecasts.
• Help build and monitor an ROI-driven marketing function leveraging various performance marketing tools.
• Formulate a deep understanding of the FCM customer through customer segmentation, analysis and activity performance.

Experience & Qualifications

• An essential part of the role is to understand the principles of B2B marketing and how to implement activities that will have an impact on the sales funnel.
• An understanding of digital marketing mediums and how the various platforms play a role in integrated marketing strategies for the B2B segment is required.
• The VP of Marketing will coordinate the activities of the FCM Marketing team and work closely with other regional and global departments to deliver key objectives.
• To ensure that plans are always cost effective and have an impact in not only inquiry but sales, reporting is an essential part of the role.
• Key decision-making skills are crucial as the role will make strategic decisions. A clear understanding of the company's long-term plans is essential as the individual will be required to deliver on these items.

• This is a senior marketing role and as such suitable, classically trained candidates will need to have in excess of 3 - 5 years of dedicated Marketing Management experience with at least two of these years in a similar role with a known brand.

Work Perks! - What's in it for you:

FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It's also why we offer some great employee benefits and perks outside of the norm.

• Enjoy the freedom and flexibility of a hybrid work structure that combines both remote and in-person work.
• Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
• Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!
• Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.
• Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can't miss in our people or service.
• Personal connections: We are a big business founded on personal relationships.
• Diversity, Equity & Inclusion
• Diversity Day: paid leave to observe holiday or cultural celebration of your choice
• Employee Resource Groups (Racial Equity, Gender Equity, LGBTQ2IA+, Accessibility, Environmental Justice)
• DEI education
• Commitment to fair practices such as regular equity assessments and inclusive recruitment protocols
• A career, not a job: We offer genuine opportunities for people to grow and evolve
• We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.
• Giving Back: Proud Corporate Social Responsibility program supporting nominated charities through volunteering and fundraising
• Office Environmental Program
• Many of our offices are Leadership in Energy and Environmental Design (LEED) Gold certified buildings
• 1 Volunteer Day per Calendar Year

Benefits Include:

• Paid Time Off *
• Up to 15 Vacation Days accrued per year - prorated upon hire and increased by tenure after 2 years of employment (up to 25 days)
• 5 Sick Days accrued per year
• 3 Personal Days
• 1 Diversity Day
• 1 Volunteer Day
• 8 Recognized Holidays
• Travel perks/discounts
• Health & Wellness Programs and Employee Financial Wellness Services
• National/International Award Nights and Conferences
• Health benefits including, medical, dental, vision, gender affirming care, and fertility care
• Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability
• Flexible Spending Accounts
• Employee Assistance Program
• 401k program with partial match
• Tuition Reimbursement Program
• Employee Share Plan - Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
• Global career opportunit.