New Business Growth Sr. Associate

About Harry's

Harry's Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs.

The company's flagship brand - Harry's - was founded by Jeff Raider and Andy Katz-Mayfield in 2013. After successfully launching and scaling Harry's, Jeff and Andy saw an opportunity to bring their experience building Harry's to other CPG categories where the consumer has also been historically underserved.

Harry's Inc. has grown significantly over the last ten years, and is now made up of four brands - Harry's, Flamingo, Lume, Mando - and Harry's Labs, the company's incubation and M&A engine. The company employs more than 900 people across the U. S. , U. K. and Germany, and is the largest CPG company built in the last 20 years.

At Harry's Inc, our mission is to Create Things People Like More - whether it's a product, an experience, or an internal tool, we believe in making the things around us better for our customers, and our team.

Our mission extends beyond customers and team, to the community broadly. We believe that the best business models make a positive impact. That's why our brands donate year-round to nonprofit organizations that align with their social missions.

At the end of the day, the key to our success is our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry's team is composed of some of the most brilliant, diverse, and humble people you'll ever meet. Our company is a place of inclusion, innovation, and deeply ingrained values.

The Harry's Inc working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can't forget the free products and the opportunity to have some meetings without Zoom!

About the Role

This new role offers a unique opportunity to determine the next big growth lever for Harry's and Flamingo brands reaching new customers through innovation.

As a Senior Associate in our Upstream Innovation team, you will play a crucial role in the testing and iterative development of new direct-to-consumer products. Reporting to the Growth Lead, responsible for new product incubation, you will assist in managing the rapid testing and launch processes, utilizing direct response advertising to fine-tune product messaging and evaluate market response. Your contributions will be key in driving our strategy to discover and scale new growth areas, aiming to hit significant revenue targets. This role demands a proactive and analytical approach, with a focus on learning and adapting quickly in a fast-paced environment. If you have a passion for product innovation and a track record of delivering results, we encourage you to apply.

Commitment: This is a NY-based, hybrid position.

What you will accomplish:

• Work across insights and product teams to understand consumer sentiment and product benefits, and translate these into distinct creative ad campaign territories for testing
• Quickly test and iterate on new creative campaigns to collect insights on new product offerings, and quickly evolve campaign messaging to test hypotheses from observed results
• Build and deliver on a testing and learning plan, staying within budgets and timeline, and reporting on results and learnings for stakeholders throughout the process
• Provide key input into GTM strategy for new products, particularly on the model for profitable customer growth for new product offerings
• Independently perform daily ad optimizations while monitoring and reporting out on trends in key performance metrics
• Develop a learning plan of testable hypotheses to improve efficiency of ad spend
• Project manage creative development cycles with designers and copywriters to produce high-performing ads & landing page experiences
• Conduct in-depth channel analyses, draw actionable insights from data, and share with the team
• Compile industry research, competitive landscape information, information about new tools, and produce recommendations for how we can take advantage of these things
• Manage relationships with external partners as well as internal teams at Harry's including Creative, Product, Cx, Brand, S&OP, Insights, Analytics, and others

• Obsessed with understanding customer behavior and how product benefit messaging influences purchase decisions
• Intensely data-driven in your approach to solving problems, with a persistent desire to analyze, understand, and take action
• Highly self-motivated and self-directed in your work with a bias towards action and a willingness to take on tasks no matter how big or small
• Comfortable working with a high degree of ambiguity, implementing structure and process as you go
• Experience launching ad campaigns for new to market products, testing to understand what drives purchase with no prior testing history from which to learn
• Entrepreneurial mindset, deeply understanding drivers of both scalability and profitability and able to design and test multiple approaches to growing customers for a new product
• Skilled/experienced in Excel and comfortable manipulating raw datasets
• Bonus: 2+ years of experience in B2C digital performance marketing managing Paid Social and/or Google Adwords campaigns at a digital media agency, startup, or ecommerce company
• Ability to independently prioritize time, staying organized in a fast-paced work environment
• Clear, concise communicator who can tailor a message to any audience
• You are a learner - always seeking to improve yourself, your team, and the world around you
• You thrive on direct, honest, and supportive feedback
• You are always thinking about how to help the teammates around you excel
• Sense of humorwe take our work seriously and ourselves un-seriously

• Report to the Innovation Growth Lead for Harry's
• Work closely with a best-in-class Acquisition Marketing, Digital Product, Brand and Creative
• External vendors and 3rd parties who support across various marketing channels and tools

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry's
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands