Associate Director, Commerce

Company Description

Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.



The Commerce Manager is responsible for managing all things Commerce for an enterprise digital account to ensure the program meets client objectives and helps grow their online business. The Manager will partner with clients to address the Commerce media landscape and work with client stakeholders to develop a plan across Commerce platforms.

The Manager will manage Commerce programs across Amazon (AMS), Amazon DSP, Criteo Retail Exchange, Triad (WMG), and other commerce networks. The Manager is accountable for maintaining accurate spend levels and hitting stated revenue amidst online growth goals. Proven account management in the Commerce space, along with experience in online marketing and digital media is required.

Responsibilities

Account Management

• Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client delivery

• Ultimate oversight for all day-to-day Commerce budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)

• Responsible for presenting recommendations, soliciting feedback, and directing the Analyst(s) to apply client feedback to campaigns

• Actively contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments

• Review paperwork necessary for purchase authorization and ensure vendor counter signature is received

• QA all campaign components prior to launch (dayparting, bids, budget, targeting parameters, correct creative)

• Recommend campaign adjustments based on performance trends

• Client communication over performance amidst competitive landscape

• Development and recommendation of optimizations and/or testing plans (e. g. new vendors, new targeting segments, new types of creative to test, new flighting strategy, test and learn agenda)

• Responsible for campaign reporting and developing strategic insights with clear actionable items

• Responsible for building clear, concise, and cohesive quantitative analyses inclusive of strong data visualization

• Lead client status and reporting calls including presentation of reporting

• Primary contact for resolving billing discrepancies in partnership with client strategy and billing reconciliation team

• Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process

• Responsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal)

• Maintain professional, productive rapport with sales representatives/media vendors

• Demonstrate creativity and agility when problem solving prior to elevation to Associate Director

• Partner with Associate Director to ensure upcoming deliverables are being proactively addressed

• Timely delivery of all work required

• Provide direction to Analyst(s) on how to build a new campaign across all Commerce tactics and platforms

• Review and package for delivery to client, including full QA

• Serve as lead for training of new Analyst(s) and be a resource for ad hoc questions

• Work closely with Analyst(s) to establish priorities and manage workload

• Provide direction to Analyst(s) for purposes of campaign structure, budget, and targeting development

• Responsible for final QA before delivery to client and launch

• Responsible for Analyst(s) management of campaign budgets, pacing, and campaign adjustments

• 3+ years of hands-on account management experience in online advertising with a focus on Commerce

• In-depth activation and optimization experience with Amazon and Criteo platforms

• 1+ years of demonstrated success in managing and leading people

• Deep knowledge of ad serving platforms and online analytic solutions

• Mastery of all relevant tools for reporting, analytics, and competitive analysis

• Knowledge of statistical methods and testing methodology preferred