Associate Director, Brand Experience

Publicis Groupe Holdings B V
US - New York - New York
January 5, 2025

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way.
Publicis Collective uses living data to create brand movements at the speed of people's lives.
We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network.
Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture.
No matter whether we're recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do.
And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent.
Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world's best-known and most successful brands.

Overview

The Associate Director, Brand Experience will lead the digital strategy and planning process for assigned clients, playing a pivotal role in shaping brand strategy.
This leadership position involves fostering strong client relationships across all levels and managing the internal strategy team.
The Associate Director will also be hands-on in executing strategic plans and ensuring fiscal accountability for budget management while identifying opportunities for agency growth.

ResponsibilitiesRole Objectives:

Demonstrate strong leadership and client management skills by inspiring innovative solutions and taking a proactive approach to problem-solving.
Maintain a digital-first mindset with curiosity to explore new ideas and solutions.
Adapt with flexibility to manage complex processes and ensure efficient workflow.
Embody Collective's core values and foster them within the team.
Ensure strategic media plans align with clear client objectives and deliver sound recommendations.
Maintain in-depth knowledge of client businesses, particularly focusing on upstream initiatives.
Exhibit expert command of media research tools, understanding their capabilities and limitations.
Collaborate effectively across all communication areas, including internal teams and external agency partners.
Contribute to the Integrated Marketing Communications process by thinking beyond media.
Display strong written and verbal communication skills with the ability to lead compelling presentations.
Prioritize and organize projects for self and team to meet deadlines efficiently.

Qualifications

5+ years of experience in digital media planning, buying, and management with increasing responsibility.
Proven expertise in holistic media strategy, planning, implementation, and reporting.
Proficiency with media planning systems like MediaTools.
Strong budget management experience, including forecasting and actualizing budgets.
Demonstrated business acumen with a track record of success in media services.
Ability to think strategically and critically, offering unconventional solutions to complex problems.
Experience managing P&L statements and leading teams to success.
Strong relationship-building skills with clients, vendors, and media representatives, with a history of negotiating effectively to achieve desired outcomes.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger.
It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Publicis Collective an Equal Opportunity Employer.
Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact ***.

Compensation Range:
$95,950 - $150,995.
This is the pay range the Company believes it will pay for this position at the time of this posting.
Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.
For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
The Company anticipates the application deadline for this job posting will be 01/30/2025.

All your information will be kept confidential according to EEO guidelines.

Read the full job description and apply online on the recuiter's web-site

Associate Director, Brand Experience

Associate Director, Brand Experience

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