AdOps Audience and Campaign Specialist

Job Title: AdOps Audience and Campaign Specialist

Location: New York (Hybrid Working Model)

About Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities - enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit group. springernature. com and follow @SpringerNature / @SpringerNatureGroup

About the Role:

The AdOps Audience and Campaign specialist is part of a team responsible for campaign curation, consultation, monitoring and optimising the delivery and performance of digital ad campaigns, aligning with the wider management team to achieve key objectives. This is a critical role to ensure the accuracy of our targeting and creation of new audiences across our digital advertising platforms, directly impacting our ability to deliver to our target audience, maximise performance and deliver exceptional results to our clients.

Key Responsibilities:

Campaign Consultation:

• Play a key role in campaign planning by advising on best practices, audience targeting strategies and utilise contextual/behavioural systems to identify relevant targeting segments.

• Take ownership of campaigns post launch, ensuring they are delivering as planned and optimising them to meet their performance goals.

• Curating keyword based campaigns, researching key themes and terminology to create custom contextual campaigns for clients.

• Generating audience segments to align with strategic goals and custom campaigns with both internal and external stakeholders.

Campaign Management:

• Continually monitor digital campaign performance - working with sales managers, clients, internal stakeholders to identify optimisation opportunities and communicate potential delivery concerns.

• Monitor the custom inbox supporting sales with more complex campaign requirements I. E custom email segments/additional email sends and other support falling outside of standard deployment workflows.

• Monitor email and eAlert deployment to ensure correct audiences are reached.

• Report and analyse digital campaigns by utilising tools such as Looker studio, Permutive insights.

• Assist in preparing performance reports and presentations that outline the steps taken to address delivery issues and enhance performance.

• Carry out rigorous testing and analysis in order to benchmark and improve performance.

Continuous Improvement:

• Develop and maintain appropriate documentation regarding contextual/behavioural targeting, campaign analysis and optimisation approaches.

• Work with key advertising stakeholders - Advertising Product managers, Development teams, Commercial marketing, and AdOps managers with new/existing projects, helping to integrate new platforms and liaising with all areas of the business as necessary.

• Ensure AdOps campaign management processes are adhered to and refine methodologies, tools and templates to ensure high performing campaigns are delivered.

• Develop and grow our audience segmentation offering, working with stakeholders to define emerging topics, research direction and aligning with SN's approach to research and scientific progress.

Communication and Collaboration:

• Maintain clear and open lines of communication with the deployment execs to help identify campaigns with complex performance goals.

• Assist Manager with the on-boarding and training of colleagues.

• Share insights, best practices, and lessons learned with commercial colleagues to encourage knowledge sharing within the department.

• Help support management with training around audiences and targeting capabilities.

Key Relationships:
External clients/ media agencies, sales representatives, department managers, production, Product, Development and Marketing teams.

Experience, Skills and Qualifications:

• Bachelor's degree required

• Science Degree/Masters [in a life or clinical sciences] is desirable

• 2+ years experience in digital marketing/ digital campaign management and good understanding of optimisation techniques

• Experience of using commercial advertising server systems e. g. GAM and an email service provider

• Google analytics/Looker studio

• Data management platform and knowledgeable in various display targeting methods - behavioural/ contextual

• Extremely detail oriented

• Highly organised and proactive

• Problem solving skills

• Proficiency with Microsoft word, Excel and Outlook

• Flexible and approachable

• Experience of working under pressure and managing workload

• Experience of pre-sales, or developing compelling sales propositions, preferably involving the use of contextual and behavioural 1st party data

• Experience with advertising or marketing technology tools and platforms useful but not essential

Springer Nature US provides a comprehensive and competitive benefits package which includes the benefit offerings listed below:

• Medical, Dental and Vision

• 401(k) with company match and contribution

• Hybrid office working policy, Summer Hours, and paid time off

• Flexible Spending and Commuter programs

• Multiple Life insurance options

• Disability coverage

• Tuition Assistance

• Voluntary benefits: Identity Theft Protection, Pet Insurance, and Legal Assistance Insurance

• Employee Assistance Program

• Family friendly benefits and a variety of employee discounts

• An array of Employee Social Networks

US Annualized Base Salary Range: $65,000 - 75,000. The salary offer may vary based on work experience, education, skill level and equity. The US salary range does not align with the salary ranges in other countries when converted to the currency of that country.

Springer Nature is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following poster: / dol. gov/sites/dolgov/files/OFCCP/regs/compliance/posters/pdf/22-088_EEOC_KnowYourRights. pdf

Internal applicants: We encourage that you speak to your manager once the interview process has started. At the point of offer acceptance, it is required that you inform your manager. If for any reason you're unable to do so, please contact HR who can provide guidance as required.

At Springer Nature we value the diversity of our teams. We .