Executive Director of Marketing

Overview

The Executive Director of Marketing is responsible for the development and execution of strategic marketing plans and overall brand management of Golden Nugget Lake Tahoe to include the areas of casino marketing, special events, promotions, 24K Select club and player development. The Executive Director is responsible for achieving revenue, income, market share and guest service objectives in accordance with corporate policy and Nevada Gaming Commission Regulations. This position must also exhibit a high level of professional and personalized guest service that embodies the Company's brand standard and core values (K.E.E.P. - Kindness, Engagement, Empathy and Positivity).

Responsibilities

• Provide overall strategic casino marketing direction for Golden Nugget Lake Tahoe to include advertising, customer relationship market, direct/on-line/email marketing, social media, digital marketing, promotions and sponsorship.
• Pioneers and implements measurable casino marketing strategies that drive awareness of the Golden Nugget brand and incentivizes guests to choose Golden Nugget Lake Tahoe as their preferred choice for Hotel, Gaming, Dining and Entertainment.
• Strengthen the Golden Nugget brand's unique and compelling image to establish relevance among target consumers
• Establish best-in-class social, digital, and web presence that drives consumer awareness and engagement while virally growing the brand and maximizing value
• Building and retaining guest relations and mentoring team members to provide superior guest service.
• Hires, motivates, evaluates and directs departmental managers and staff, ensuring team members receive the training, support, adequate guidance and necessary resources to accomplish established objectives.
• Establishes operating department standards, guidelines and objectives. Maintains other administrative processes such as budget and staffing to ensure proper planning, efficient and effective operation of assigned areas.
• Directs long and short-term planning for all functions of the marketing departments including analysis of product and market opportunities, program effectiveness, and development of strategies to ensure adequate level of guest satisfaction and achievement of established market share goals.
• Oversees and develops all property promotions and special events to promote the property and its activities and maintain consistency with corporate marketing policy, strategies, and goals.
• Approves, implements and evaluates comp policies, campaigns, programs, entertainment activities and all other marketing expenditures to ensure program effectiveness; implements improvements based upon performance.
• Develops and monitors research and survey activities; evaluates results and related reports to improve efficiency and effectiveness of programs.
• Coordinates database management functions including guest ratings and direct marketing activities to ensure the achievement of guest development goals.
• Responsible for the development and execution of creative and promotional solutions in response to competitive issues and problems.
• Monitors and evaluates all reporting departments to ensure the proper planning of short and long-term strategies and achievement of established goals and objectives.
• Reviews strengths and weaknesses of all department programs to effectively implement changes, improve operations and efficiently allocate resources.
• Attend and participate in off property functions and events as assigned.
• Attend and participate in meetings, completing follow-up as assigned.
• Perform work regularly and predictably.
• Attend seminars when needed.
• Other duties as assigned.

• In-depth understanding of the competitive environment, multi-channel communications and best practices in the areas of brand development, advertising, relationship marketing, consumer promotion and business analytics.
• Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
• Routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals.
• Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance.
• Review portfolios as required.
• Forecast changes in the economic climate and/or profits and react accordingly.
• Communicate clearly and concisely, both orally and in writing.
• Analyze marketing and promotions data.
• Be a strategic, analytical, ethical and effective motivator.
• Participate in the development and administration of goals, objectives, and procedures.
• Prepare clear and concise administrative and financial reports.
• Must obtain and maintain all required licenses and certifications per Federal, State and Gaming regulations.
• Must be proficient in Microsoft applications (Excel, Access, Word).
• Communicate effectively at all times, with guests as well as all levels of employees.
• Basic mathematical skills required.
• Maintain confidentiality.
• Work as a team.
• Effective communication skills
• Appropriate professional appearance and demeanor
• Must be available for various shifts including early morning, late nights, weekends, holidays, and long hours
• Team Player with a guest first attitude
• Minimum age of 21 years old