Social Media Content Creator

Indian Pueblo Cultural Center
US - New Mexico - Albuquerque
January 7, 2025

Position Summary:

As part of the Marketing team, responsible for developing and executing social media strategies to increase brand awareness, engagement, and conversion. Create and curate compelling content, manage social media channels, analyze performance metrics, and interact with the online community to foster positive relationships.

This list of duties and responsibilities is illustrative only of the tasks performed by this position and is not all-inclusive.

Essential Duties & Responsibilities:

Generate original, engaging content including text, image, and video formats for various social media platforms, tailored to the brand and audience.
Monitors social media channels, and responds to comments, messages, and mentions in a timely and professional manner. Fosters meaningful interactions with followers and addresses inquiries or concerns effectively.
Plan and execute social media campaigns from concept to completion. Coordinate with cross-functional teams to ensure seamless integration with other marketing initiatives.
Utilize analytic tools to track and analyze key performance metrics such as engagement, reach, and conversion rates. Derive actionable insights and adjust strategies accordingly to optimize results.
Stays abreast of emerging trends, features, and best practices in social media marketing. Recommends innovative approaches to maintain a competitive edge and maximize impact.
Manage paid advertising campaigns on social media platforms, including budget allocation, targeting, and performance optimization.
Participates in the creative process, from brainstorming to concept development. Contributes to overall marketing team effort and accomplishes messaging-related tasks as required.
Performs other duties as needed.

Minimum Qualifications:

Two years of experience working in social media management (for business) is required. Must be able to pass a pre-employment drug/alcohol screen and background investigation. Native American preference will be given.

Knowledge, Abilities, Skills, and Certifications:

Knowledge of major social media platforms (e.g. Meta, Instagram, X, LinkedIn, TicTok) and their respective audiences.
Ability to communicate effectively, verbally and in writing, with a creative flair.
Ability to persuade and influence others.
Ability to proofread work for accuracy and quality, with great attention to detail.
Demonstrated proficiency with Microsoft Office, specifically Word, Excel, PowerPoint, and Outlook. Proficiency with Adobe Creative Cloud (Photoshop, InDesign, Acrobat) or Canva is a plus.
Knowledge of social media management tools, and analytics platforms (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
Ability to use analytics to interpret data and draw actionable insights.
Knowledge of SEO strategies and best practices.
Ability to take direction and communicate and collaborate effectively and professionally with a wide range of individuals and constituencies in diverse communities.
Ability to prioritize, organize, multi-task, and accomplish projects in a fast-paced environment with a heavy workload, often under tight deadlines.
Ability to take ownership of projects and work independently with minimal supervision.
Ability to be flexible with work schedule as we are an events-driven organization.
Ability to maintain confidentiality.

Physical Demands:

While performing the duties of this job, the employee regularly is required to sit, use hands to finger, and handle; reach with hands and arms; and talk and hear. The employee frequently is required to stand and walk. The employee occasionally is required to climb or balance; stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 15 pounds.

Work Environment:

Work is generally performed in an office setting with a moderate noise level. Time constraints and multiple demands are common. Evening and weekend work will be

required.

Read the full job description and apply online on the recuiter's web-site

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