Director, Omnichannel Marketing - Prostate Cancer

Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, a diverse pipeline of early- to late-stage assets, and in-house advanced technology capabilities, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website *** (***+) or follow us on LinkedIn (/c212.net/c/link/?t=0&l=en&o=4190475-1&h=2504638834&u=https%3A%2F%2F%2Fcompany%2Fsumitomo-pharma-america%2F&a=LinkedIn) .

Job Overview

We are currently seeking a motivated, highly collaborative, data-oriented, and talented marketer for the role of Director, Omnichannel Marketing Prostate Cancer .

This role will work with members of the commercial team within an alliance partnership to drive the success of ORGOVYX. The Director, Omnichannel Marketing will be responsible for the strategic design, delivery, and analysis of Omnichannel customer experiences for both HCPs and patients. This includes establishing strong relationships throughout the organization to champion the adoption, design, expansion, and measurement of omnichannel marketing programs.

The Director must have the ability to effectively engage, influence, and challenge key stakeholders both internal and external to deliver data-driven experiences that effectively advance the business. The Director requires business acumen in pharmaceutical marketing (preferably in Oncology), strong leadership skills, and solid understanding of digital marketing and media solutions.

This is a remote position with periodic travel required for collaboration with key partners. The Director, Omnichannel Marketing, will report to the Senior Director of Omnichannel and Consumer Marketing.

Job Duties and Responsibilities

• Strategic Leadership: Responsible for translating the business strategy into an omnichannel experience for healthcare professionals and patients

• Cross-Function Collaboration: Collaborate closely with Alliance counterpart and internal stakeholders to align on omnichannel vision and key decisions, includingHCP marketing, patient marketing, omnichannel insights and execution, field force, market access marketing, sales, regulatory, legal, medical, analytics, operations, and market research.

• Media Planning: Manage the efficient and effective media mix strategies. Monitor media creative and buying expenditures to ensure efficient allocation of resources.

• Digital Execution: Lead tactical execution of non-personal HCP promotional marketing and patient digital tactics across various channels, including but not limited to websites, social media, display, SEM, email, and other digital tactics

• Thought Leadership: Understand and provide thought leadership across digital and non-digital channels, campaign planning, segmentation, and how to leverage a unified strategy to create personalized experiences

• Innovation: Identify current and future market opportunities with a focus on digital innovation.

• Insights and Data Utilization: Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor KPIs of omnichannel marketing programs

• Field Selling Approach: Collaborate with field teams to identify best practices and uncover needs/trends and build relationships to evolve the brand selling approach

• Customer Targeting: Understand HCP and patient targeting opportunities, including use of Crossix and predictive modeling, and optimize the use of segments for media.

• Brand Planning: Contribute to the development of strategic and tactical marketing brand plans for delivery of innovative approaches and digital/ omnichannel solutions

• Agency Management: Manage projects with creative and media agencies to produce deliverables on strategy, within timelines, on budget, and with measurable outcomes.

• Compliance and Regulation: Ensure all marketing activities comply with legal and regulatory standards, coordinating closely with the promotional review committee.

Key Core Competencies

• Excellent analytical and strategic thinking

• Ability to think innovatively in terms of omnichannel customer engagement

• Practical knowledge of pharmaceutical marketing that includes FDA regulatory and legal environment

• Exceptional project leadership skills with the ability to collaborate seamlessly with other parts of organization

• Experience in managing complex projects through Legal, Medical and Regulatory Approval

• Strong communication and interpersonal skills

• Ability to influence without authority across functions and levels

• Demonstrated competency in Agency management

• Self-starter who functions well both independently and within a team.

• Ability to both think big picture and manage execution details, including connecting the dots to identify interdependencies

Education and Experience

• Bachelor's degree in a related field required.

• Minimum 8 - 12 (w/o Master's) or 6 - 8 years (with Master's) years of relevant experience in biotech or pharmaceutical industry

• Including marketing roles of increasing scope

• Minimum of 2 - 3 years omnichannel and/or pharmaceutical media management experience required

• Prior oncology experience preferred

• Co-promote or alliance experience preferred

• Ability to travel as needed for limited in person collaboration sessions

The base salary range for this role is $189,200 to $236,500. Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our robust time-off policy includes unlimited paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter. Total compensation, including base salary to be offered, will depend on elements unique to each candidate, including candidate experience, skills, education and other factors permitted by law.