Ascendis Pharma is a dynamic, fast-growing global biopharmaceutical company with locations in Denmark, Europe, and the United States. Today, we're advancing programs in Endocrinology Rare Disease and Oncology. Here at Ascendis, we pride ourselves on exceptional science, visionary leadership, and skilled and passionate colleagues. Guided by our core values of Patients, Science, and Passion, we use our TransCon® drug development platform to fulfill our mission of developing new and potentially best-in-class therapies to address unmet medical needs.
Our culture fosters a place where skilled, adaptable, and highly resourceful professionals can truly make their mark. We offer a dynamic workplace for employees to grow and develop their skills. Here you will be a contributor to our Vision 2030 Mission to be the leading Endocrinology Rare Disease Company while creating value in additional Therapeutic Areas through innovative business models and differentiating with Ascendis fundamentals.
The Associate Director of US Marketing will be responsible for developing and executing marketing strategies and tactics for our pharmaceutical products. This role requires the ability to be both strategic and tactical, demonstrating strong leadership, project management, and communication skills. The Associate Director reports to Senior Director, US Marketing. This is a hybrid role with 3 days a week working in the Princeton, NJ office and 2 days/week at home.
Key Responsibilities
Develop and execute marketing plans for assigned products and brands, including positioning, messaging, budgeting, and ROI analysis
Partner with sales team to develop effective sales tools, campaigns, and resources to drive revenue
Oversee creation of all marketing materials including brochures, websites, social media, advertisements, etc.
Develop and oversee the execution of key marketing tactics and provide recommendations to improve the overall branded experience
Lead Medical, Regulatory and Legal Review of all promotional material, ensuring a high level of collaboration
Manage relationships with external agencies including advertising, digital marketing, etc.
Monitor the competitive landscape and provide business updates and tactical recommendations to the commercial organization
Track and analyze marketing metrics on a monthly, quarterly, and annual basis; identify opportunities for improvement
Evaluate performance of channel strategies and tactics; providing recommendations based on insights
Requirements
Bachelor's degree in marketing, business, or related field
8+ years' experience in pharmaceutical marketing, preferably with brand management experience
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
Proficiency in core principles of brand management, including brand positioning, value proposition, segmentation, messaging, and investment optimization
Strong analytical skills as well as a strong understanding of healthcare market dynamics and the ability to identify market trends that impact business goals
Knowledge of pharmaceutical industry trends, regulations, and development
Excellent communication and presentation skills and the ability to effectively interact with multiple audiences
Experience leading projects with cross-functional partners, influence without authority and facilitate consensus-building
Strong collaboration skills
A note to recruiters:
We do not allow external search party solicitation. Presentation of candidates without written permission from the Ascendis Pharma Inc Human Resources team (specifically from: Talent Acquisition Partner or Human Resources Director) is not allowed. If this occurs your ownership of these candidates will not be acknowledged.
Benefits
401(k) plan with company match
Medical, dental, and vision plans
Company-offered Life and Accidental Death & Dismemberment (AD&D) insurance
Company-provided short and long-term disability benefits
Unique offerings of Pet Insurance and Legal Insurance
Employee Assistance Program
Employee Discounts
Professional Development
Health Saving Account (HSA)
Flexible Spending Accounts
Various incentive compensation plans
Accident, Critical Illness, and Hospital Indemnity Insurance
Mental Health resources
Paid leave benefits for new parents
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