Senior Media Strategist

athenahealth
US - New Jersey - Jersey City
November 19, 2024

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Senior Media Strategist Associate - epocrates

We are looking for a Senior Media Strategist Associate to join the Commercial Consulting team within our epocrates division. In this role, the Senior Media Strategist Associate will be involved in all phases of the client lifecycle, beginning with RFP response proposals, to media optimization recommendations for live programs. This individual will work with Sales Executives and fellow members of the Commercial Consulting and Customer Success organization to develop strategic, brand specific, media solutions for our pharmaceutical customer base. In this client-facing role, you will provide ongoing commercial consulting support, internally and externally, to both our sales executives and our clients. This individual will also develop proposals for individual deals and ensure ongoing campaigns are optimized for the ideal level of audience engagement. The Senior Media Strategist Associate will work closely with colleagues in Marketing, Core Analytics and Client Services to ensure recommendations are evidence-based and aligned with client needs. This individual will play a key role in the customer success journey, building relationships and trust that allow epocrates to drive revenue growth by increasing the long-term value of our current customer base and attract new high value customers.

The Team:
Epocrates, Inc. , an athenahealth company, is recognized for developing the #1 medical application among U. S. physicians for clinical content, practice tools, and health industry engagement at the point of care. Epocrates has established a loyal network of more than one million health care professionals, including 50 percent of U. S. physicians, who routinely use its intuitive solutions to help streamline workflow and improve patient care.

Job Responsibilities

Provide consultative support for the preparation of RFP response proposals (as requested by media buyer agencies/pharma)

Provide content, targeting and timing recommendations

Showcase channel engagement of relevant audiences/specialties

Facilitate the development of presentations for high level meetings with media buyer agencies or pharma clients as required

Participate in "brainstorming" sessions with clients on ways to optimize healthcare professional engagement with epocrates

Understand outlined strategic imperatives and consider which epocrates solutions best meet client objectives; provide targeting and touchpoint strategy input

Work directly with clients and account teams to understand campaign objectives and determine effective measurement plans

Provide content, targeting and timing recommendations to improve campaign performance as needed

For candidates located in California, Colorado, Hawaii, Jersey City (NJ), New York City, Westchester County (NY), and Washington, please visit the following link for pay range information:

California:

/ athenahealth. com/salary-range/ca-nontech-sr-associate
Colorado:

/ athenahealth. com/salary-range/co-nontech-sr-associate
Hawaii:

/ athenahealth. com/salary-range/hi-nontech-sr-associate
New Jersey:

/ athenahealth. com/salary-range/nj-nontech-sr-associate
New York:

/ athenahealth. com/salary-range/ny-nontech-sr-associate
Washington:

/ athenahealth. com/salary-range/wa-nontech-sr-associate

About athenahealthHere's our vision:
To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

What's unique about our locations?
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth's offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India - plus numerous remote employees - all work to modernize the healthcare experience, together.

Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That's another story. athenahealth develops and implements products and services that support US healthcare:
It's our chance to create healthier futures for ourselves, for our family and friends, for everyone.

Our vibrant and talented employees - or athenistas, as we call ourselves - spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.

Our size makes a difference, too:
We are small enough that your individual contributions will stand out - but large enough to grow your career with our resources and established business stability.

Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth's Corporate Social Responsibility (CSR) program, we've selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.

What can we do for you?
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces - some offices even welcome dogs.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

athenahealth is committed to a policy of equal employment opportunity-that's why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We're happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online a.

Read the full job description and apply online on the recuiter's web-site

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