SOCIAL MEDIA AND MARKETING INTERN
Location: Cape May, New Jersey
Hourly Rate: $16.00 (Undergraduate Student)-$18.00 (Graduate Program Students/Graduates)
Opening Date: November 27, 2024 Closing Date: January 31, 2025
I. POSITION SUMMARY
This position reports to the Digital Content Manager in Marketing and is responsible for assisting in and
implementing a wide variety of marketing activities and social media to increase brand awareness of the
Delaware River and Bay Authority (DRBA) and its businesses particularly for Cape-May based
services, specifically the Cape May-Lewes Ferry and Cape May Airport. This position will be required
to maintain and grow the positive image of the DRBA with DRBA patrons, customers, community
organizations, governmental agencies, tourism groups, and local businesses. Duties may include
marketing development, special events marketing, and social media, writing, graphic design, and other
duties.
II. ESSENTIAL DUTIES AND RESPONSIBILITIES
• Assists in any marketing and social media initiatives which can include, but is not limited to,
implementation of social media strategy, development of written/media content, customer
engagement and social monitoring, implementation of broader digital promotion strategies, event
promotion and coverage, and research of best practices/industry trends.
• Assists in establishing the DRBA as a strong community leader through participation in ferry-led,
community events in New Jersey and Delaware.
• Assists in developing new outlets and marketing tools for use at all Authority Divisions including
Cape May-Lewes Ferry and Cape May Airport.
• Assists in a broad range of tasks including, but not limited to managing promotions, attending
meetings and interactions with customers in a professional manner, relationship building and
networking opportunities, updating, and managing social media channels.
• Builds and grows DRBA audiences across social networks with the goal of strengthening
relationships with existing customers and building relationships with new customers.
• May be asked to travel to multiple DRBA work sites in NJ and/or DE
• Provide the highest level of customer service and professionalism to all internal and external
customers.
III. REQUIRED KNOWLEDGE, SKILLS AND ABILITIES
• Social Media experience across a diversity of platforms, including Facebook, and Instagram.
Additional platform experience with YouTube, Vimeo, LinkedIn, , Pinterest, TripAdvisor etc. is
beneficial.
• Knowledge of the rules, regulations, policies, procedures, programs, and methods of the department
and their application to specific cases after a period of training.
• Knowledge of Microsoft Word, Excel, Outlook, and PowerPoint. Knowledge of Hootsuite, Sked
Social and/or other social media planning/analytics platforms, as well as the Adobe Creative Suite,
Canva, or other design platforms, is beneficial.
• Excellent written and oral communication skills.
• The ability to work effectively independently and on a team.
• Ability to keep documents, graphics, media, etc. organized digitally (within existing systems).
• Ability to provide superior customer service to everyone by responding in a courteous and efficient
manner.
IV. REQUIRED EDUCATION AND EXPERIENCE
• College student or graduate from an accredited college, university, or community college with a
demonstrated background in social media use and development. Bonus if your major is web
development or design.
• Demonstrated writing skills, with samples of past work or examples of capabilities required for
review.
V. LICENSES, REGISTRATIONS, AND/OR CERTIFICATES
• Valid Driver's License
VI. ADDITIONAL REQUIREMENTS
• Delaware River and Bay Authority requires all employees to have direct deposit with a financial
institution.
• All potential employees will be subject to a background investigation and pre-employment drug
testing.
If you are interested in applying for this position please complete the on-line application at
drba.net. In addition, please attach a resume to the completed application.
The Delaware River & Bay Authority is an Equal Opportunity Employer (EOE).
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