Senior Manager, Brand Planning & Operations

Timberland
US - New Hampshire - Swanzey
January 30, 2025

At Timberland, we're a force of nature. We're a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.

So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, Timberland just may be the place for you.

To learn more about our values and our culture, visit Timberland Careers or ***.

Senior Manager, Brand Planning & Operations - Timberland What will you do?

You will oversee the execution of the global brand integrated seasonal marketing plan, budget management and content development; manage cross-functional work to ensure regional commercial requirements are met; facilitate contract management with vendors and talent; and own continual process improvements.

Let's break down that day-in-the-life a bit more.

What you will do:

Operational Efficiency - Oversee and optimize marketing operations, ensuring efficient workflows (particularly across the creative development process). Own continual process improvements to improve quality, timing and effectiveness.
Cross-Functional Coordination - Lead and coordinate cross-functional teams to ensure seamless execution of marketing initiatives and campaigns.
Budget Management - Manage working media budget roll ups globally across regions, and directly manage non-working media budget and roll ups.
Resource Management - Direct resource management (capacity, traffic, and production planning) to deliver the global brand integrated seasonal marketing plan to ensure on-time and complete delivery of regional commercial needs.
Contract Management - Manage vendor contracts (excluding athletes and high-profile partnerships).

How you will do it:

Establish firm commitments between Global and Regional leads
Manage smooth hand offs between brand and commercial teams
Lead on-time-delivery, in full of creative toolkit for commercial activation
Drive and project manage integrated creative briefing with brand management leader
Ensure regional marketing leaders have the right inputs provided at the right time and handover is on timelines as needed
Coordinate with the Creative Director for project and calendar management

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundational skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 8+ years of experience and professional achievements.

The foundational skills you will need in this position are:

Project management (ability to oversee and coordinate complex, multichannel integrated plans)
Process discipline (ability to drive a provide to deliver outcomes of a high quality on time)
Structure and organizational competencies
Collaboration and communication expertise
Experience designing and executing multi-channel marketing campaigns at global or regional levels
Involvement in seasonal marketing efforts with planning, scheduling and evaluation
Ability to manage and optimize large marketing budgets
Experience leading complex, cross-functional projects with multiple stakeholders across geographies
Experience managing vendors, agencies and partners
Background overseeing development of marketing content including video, social media, print and digital assets
Process Improvement
Leadership
Metrics

Campaign execution timeliness and content effectiveness
Regional relevance success
Budget management
Cross functional collaboration
On time asset delivery with quality content and relevance

What do we offer you?

At Timberland, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Timberland's benefits package, follow this MyVFBenefits.com and click "Looking to Join VF."

To learn more about Timberland's Diversity and Inclusion efforts, go to Timberland.com.

Now WE have a question for YOU. Are you in?Hiring Range:
$116,000.00 USD - $145,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on *** and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at ***. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

Read the full job description and apply online on the recuiter's web-site

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