Area Marketing Manager - Northern New England

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manages and develops annual marketing plan in conjunction with Area Leadership.

• Manages Area marketing spend and budgeting within all Markets in the Area.

• Plan, develop, coordinate, and execute marketing and sales activities such as culinary events, sales meetings, promotions/incentives, etc.

• Area's voice of marketing leadership for center led strategic initiative such as flyer promotions, product launches, customer and seller events, incentives and other campaign driven efforts.

• Counsel, and provide support to, Area leadership to maximize impact of center-driven marketing programs and best practices for delivering local programs.

• Manage marketing activities to support and drive key results; sales and profit growth, penetration (account, Scoop, and E-Commerce) and account growth.

• Assess local sponsorship and partnership opportunities with marketing leadership. Provide assistance in obtaining items such as advertisements for local media, table tents, etc.

• Implement and execute the center led marketing activities. Review center-led materials and make any area specific changes, such as updates to product list based on inventory availability, before distributing. Manage all aspects of distribution.

• Develop marketing materials and communications to support Area-led activities using templates, tools and best practices provided by the Center such as local flyers, promotions and events. Manage distribution.

• Responsible for communicating local promotional results to sales team by using Center provided analytics or working with Sales Analyst on local tracking needs.

• Makes recommendations to Area Leadership on how to improve results of promotional and marketing events.

• Partners with VPLS to execute marketing initiatives to drive sales growth​ and work with VP Merchandising to ensure alignment.

• Follows company brand standards when customizing and creating any local marketing materials. Responsible for ensuring our brand is executed by all personnel within all Markets within their Area and vendor/broker partners.

• Provide Center provided product/program positioning materials (i.e. sell sheets, guides, etc), as well as training materials, for the sales force.

• Use and encourage the use of approved social media channels and collaboration tools Teams (Yammer) by all personnel within the Area.

• Other duties assigned by manager.

SUPERVISION:

Marketing Coordinator (in select areas only)

RELATIONSHIPS

Internal:

Director of Field Marketing - dot line supervision of AMM

VP National Sales; Area Merchandising Team; Food Fanatics Chef; Specialists

External:

Management at Venues and Hotels used for events and GSMs

WORK ENVIRONMENT

• Hybrid: This role is partially remote, and the associate is expected to perform assigned responsibilities from a combined home-based and office-based environment.

• Expected to be in the office Monday - Thursdays

MINIMUM QUALIFICATIONS

• 5 years marketing experience

• Ability to operate under pressure and tight deadlines.

• Excellent prioritization and time management skills.

• Sound understanding of marketing principles.

• Ability to build and maintain excellent working partnerships and interface with a variety of internal and external resources to attain organizational goals.

• Ability to make sound, independent decisions.

• Proficient communication skills.

• Able to work with various content management and online marketing systems.

• Self-directed and highly motivated.

• An advanced internet aptitude strongly desired.

• Overnight travel up to 20%

EDUCATION

• At least a four-year college degree in business, marketing, communications, advertising.

CERTIFICATIONS/TRAINING

• N/A

LICENSES

• N/A

PREFERRED QUALIFICATIONS

• High level of proficiency required in the use of Microsoft Office, especially Microsoft Word, Excel, and PowerPoint, as well as Microsoft Outlook; Adobe InDesign, Adobe Acrobat Professional, and Social Media applications.

PHYSICAL QUALIFICATIONS

OCCASIONALLY: 1% - 33 / FREQUENTLY: 34% - 66% / CONTINUOUSLY: 67% - 100% or NEVER

JOB REQUIRES WORKER TO:

FREQUENCY:

STAND: OCCASIONALLY

WALK: OCCASIONALLY

DRIVE: OCCASIONALLY

SIT: FREQUENTLY

LIFT

1-10 lbs. (Sedentary): OCCASIONALLY

11-20 lbs (Light): OCCASIONALLY

21-50 lbs (Medium): NEVER

51-100 lbs (Heavy): NEVER

Over 100 lbs (Very Heavy): NEVER

CARRY

1-10 lbs (Sedentary): OCCASIONALLY

11-20 lbs (Light): OCCASIONALLY

21-50 lbs (Medium): NEVER

51-100 lbs (Heavy): NEVER

Over 100 lbs (Very Heavy): NEVER

PUSH/PULL 1: NEVER

CLIMB/BALANCE: NEVER

STOOP/SQUAT: NEVER

KNEEL: NEVER

BEND: NEVER

REACH ABOVE SHOULDER: OCCASIONALLY

TWIST: OCCASIONALLY

GRASP OBJECTS 2: OCCASIONALLY

MANIPULATE OBJECTS 3: FREQUENTLY

MANUAL DEXTERITY 4: CONTINUOUSLY

1 (Push/Pull: Dolly, cartons and boxes)

2 (Grasp Objects: Boxes and cartons)

3 (Manipulate Objects: Boxes and dolly)

4 (Manual Dexterity: Typing, use of office machines such as copiers, printers)

Compensation depends on relevant experience and/or education, specific skills, function, geographic location, and other factors as applicable by law. The expected base rate for this role is between $65,000 and $100,000.

This role will also receive annual incentive plan bonus.​

​Benefits for this role may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. To review available benefits, please click here: ***/careers/benefits.html.