Vertical Marketing Manager

Consolidated Communications
US - New Hampshire - Manchester
December 22, 2024

Major Duties

Classification: Exempt / Non-Bargaining

Position may be located remote. #LI-Remote

Consolidated Communications is rapidly deploying world-class fiber internet service across a 20-plus state service area. From our first connection over 125 years ago, Consolidated has been dedicated to turning technology into solutions, connecting people, and enriching how they work and live. You will be a part of this exciting time in our company's history and the regions we serve.

Our team of 3,200 is dedicated to doing more for our customers. We are dedicated to listening to our customers and consistently meeting expectations with forethought and flexibility while delivering reliable service and exceptional customer service.

We are seeking an experienced Vertical Marketing Manager to lead marketing efforts for the State, Local Government, and Education (SLED) vertical. This strategic role is ideal for a marketing professional with the expertise to develop and execute comprehensive marketing programs, drive growth, and establish the company as a trusted partner in the SLED space.

The Vertical Marketing Manager will report to the Director of Marketing and be instrumental in creating targeted strategies, optimizing RFP opportunities, and maximizing success during E-rate season. This individual must have the leadership skills to manage complex programs and drive impactful results while contributing to the overall success and growth of the organization.

Responsibilities

Develop Vertical Marketing Strategy: Create and execute a comprehensive marketing strategy for the SLED vertical. This includes crafting go-to-market plans, messaging frameworks, and marketing programs tailored to state, local government, and education audiences.
RFP andE-rate Focus: Lead marketing efforts to support RFP submissions and maximize E-rate opportunities, including developing collateral, content, and campaigns that meet procurement requirements and resonate with SLED decision-makers.
Lead Generation and Campaign Execution: Work with our campaign team to design and implement campaigns and events to generate leads and drive engagement in the SLED vertical.
Content Development: Oversee the creation of tailored content for the SLED market, including case studies, white papers, blog posts, and presentations. Collaborate with internal teams to ensure materials meet the unique needs of government and education stakeholders.
Market Intelligence and Analysis: Maintain a deep understanding of the SLED market, including trends, competitive landscape, regulatory changes, and customer needs. Use this knowledge to refine strategies and position the company as a leader in this space.
Cross-Functional Collaboration: Partner with Sales, Product, and the larger Marketing team to ensure alignment of initiatives, provide sales enablement tools, and support account-based marketing (ABM) efforts for high-priority opportunities.
Performance Measurement and Reporting: Track and report on the success of SLED marketing programs, using data-driven insights to refine strategies and demonstrate ROI to stakeholders.
Comprehensive SLED marketing strategy and execution plan
Targeted support for RFPs and E-rate opportunities
Lead generation programs designed for government and education audiences
Sales enablement materials, including playbooks, presentations, and collateral
Event strategies and execution plans for SLED-focused trade shows and conferences
Performance metrics and reporting on campaign outcomes and ROI

Qualifications

8+ years of experience in B2B marketing, with a strong focus on vertical or program management, preferably in the telecom or technology sector
Deep knowledge of the SLED market, including procurement processes, RFPs, and E-rate
Understanding of basic telecom products
Bachelor's degree in marketing, business, communications or related field
Proven ability to develop and execute successful marketing programs that drive growth and engagement
Strong project management skills, with the ability to handle multiple priorities and meet tight deadlines
Exceptional written and verbal communication skills, with the ability to craft compelling messaging and presentations
Proficiency in Salesforce, Highspot, Hubspot Microsoft Office, Monday.com or similar platforms
Collaborative and team-oriented with strong leadership and relationship-building skills
Positive, solution-oriented attitude with a proactive approach to challenges
Willingness to travel up to 15% of the time

Benefits Offered

We are proud to offer a comprehensive and competitive benefits package:

401(k) matching
Medical, Rx, Dental and Vision insurance
Disability insurance
Flexible spending account
Health savings account
Life insurance
Tuition reimbursement
Paid vacation and personal days
Paid holidays
Employee Assistance Program
Annual bonus program to eligible employee's based upon organization performance

Salary

Pay range (commensurate with skills and experience): $74,384 - $112,752

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, marital status, familial status, genetics, disability, age, veteran status or any other characteristic protected by law.

Read the full job description and apply online on the recuiter's web-site

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