Content Marketing Manager

athenahealth
US - North Carolina - Wilmington
January 9, 2025

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Content Marketing Manager

We are looking for a Content Marketing Manager to join the Content Studio team within our Marketing department. In this role, the Content Marketing Manager will support full-funnel content creation with a focus on thought leadership and editorial content creation. This performance-driven individual will work to leverage their expertise in content strategy and experience in the healthcare technology sector to produce authoritative, high-quality content that attracts and engages visitors on the athenahealth website. The Content Marketing Manager will play a crucial role in developing long-form editorial content that drives thought leadership and supports various brand marketing and campaign objectives.

The Team:
The athenahealth Content Studio team builds and distributes strategic content marketing assets to fuel the funnel, accelerate growth, and build the athenahealth brand.

Job Responsibilities

Create and support performance-driven full-funnel content marketing initiatives, from top-of-funnel blog posts to lower-funnel product content that reinforces our thought leadership, reputation, and brand.
Drive qualified traffic, on-page engagement, and conversions on athenahealth. com's resource center through compelling, authoritative, optimized content, always keeping an eye toward how it performs and meets goals
Leverage strong background in healthcare tech to partner with Segment Marketing teams to develop audience-specific content that accelerates middle of funnel campaign outcomes and drives credibility in market.
Work closely with the Integrated Communications team to extend and amplify original research with derivative content you both proactively identify and provide in support of integrated motions.
Utilize AI and other innovative tools to accelerate content output and explore new formats for maximizing content effectiveness.
Support the creation of content that drives demand generation, SEO strategy, as well as campaign activities at the top, middle, and bottom of funnel

Typical Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or related field.
5+ years of digital and web design experience
Excellent writer, editor and communicator capable of taking complex topics and products and distilling them into content that fuels the funnel
A rich portfolio demonstrating at least five years of experience creating long-form written business content - articles, reports, case studies, product guides, e-books and more - for a marketing team, preferably with B2B, SaaS experience.
Proven track record of repackaging written content assets into new "media" types - demo videos, webinars, and other formats, with a strong sense of genre, tone, and channel conventions
Pro-active self-starter capable of managing your work independently and cross-functionally on deadline, while meeting brand, legal, and strategic guidelines.
Experience with SEO and CVR optimization and other content performance metrics, with proven ability to deliver content that converts and ideas for what to do when it doesn't.
Adaptable problem-solver with a curious mind who is excited about content in this "rapidly evolving digital landscape. "

Additional Items:

Provide a link to your portfolio of work
Extra credit:
Please provide a short intro letter explaining why this position interests you

About athenahealthHere's our vision:
To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

What's unique about our locations?
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth's offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India - plus numerous remote employees - all work to modernize the healthcare experience, together.

Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That's another story. athenahealth develops and implements products and services that support US healthcare:
It's our chance to create healthier futures for ourselves, for our family and friends, for everyone.

Our vibrant and talented employees - or athenistas, as we call ourselves - spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.

Our size makes a difference, too:
We are small enough that your individual contributions will stand out - but large enough to grow your career with our resources and established business stability.

Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth's Corporate Social Responsibility (CSR) program, we've selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.

What can we do for you?
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces - some offices even welcome dogs.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

athenahealth is committed to a policy of equal employment opportunity-that's why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We're happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are.

Read the full job description and apply online on the recuiter's web-site

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